Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Performance Account Director
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Performance Account Director
Performance Marketing Account Director (Ecommerce)
Location: London (Hybrid – 2 days per week in-office) Salary: Up to £60K
About the Role
We’re looking for a Performance Marketing Account Director to lead strategic ecommerce client relationships within a fast-paced agency environment. You’ll be responsible for:
- Driving profitable growth for leading ecommerce brands
- Owning senior client relationships
- Guiding internal teams to deliver best-in-class performance marketing outcomes
This role is ideal for a commercially minded performance leader who combines deep ecommerce expertise with strong client presence and people leadership.
Key Responsibilities
Client Leadership & Account Growth
- Act as the senior strategic lead across a portfolio of ecommerce clients, serving as a trusted advisor to senior and C-suite stakeholders
- Own overall account performance, retention, and commercial growth
- Lead quarterly business reviews, annual planning, and roadmap development
- Identify and convert opportunities for upsell and expanded scope across channels, markets, and capabilities
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Performance Strategy (Ecommerce-Focused)
- Develop and oversee full-funnel performance marketing strategies, with a strong ecommerce focus
- Lead strategy across:
- Paid search
- Paid social
- Shopping
- Marketplaces
- Affiliates
- Display
- CRO (conversion rate optimisation)
- Ensure alignment to ecommerce KPIs, including:
- ROAS
- CAC
- LTV
- AOV
- Revenue growth
- Profitability
- Guide testing frameworks across:
- Creative
- Audience strategy
- Feed optimisation
- Landing pages
- Onsite conversion
- Stay close to platform updates, ecommerce trends, and attribution developments
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Team Leadership & Agency Collaboration
- Line manage and mentor Account Managers, Strategists, and Performance Leads
- Set clear standards for:
- Account quality
- Strategic thinking
- Client communication
- Work closely with:
- Channel specialists
- Creative teams
- Analytics teams
- Data teams
- Foster a high-performance, collaborative, and development-focused team culture
Commercial & Operational Ownership
- Own account forecasting, budgeting, and margin management
- Ensure accurate pacing, billing, and resourcing across accounts
- Balance client outcomes with:
- Agency profitability
- Sustainable growth
- Contribute to agency-wide performance marketing best practices and processes
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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