Better Placed Ltd - A Sunday Times Top 10 Employer!
Performance Creative Manager
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Our client
Our client is a luxury B-corp wellness brand who are growing quickly both in the UK and internationally.
About the Role
They are looking for a strategic and hands on performance creative expert to define and deliver their global social and creative vision. You’ll lead the development of standout, on-brand creative that drives engagement, differentiation, and measurable commercial growth.
This role combines strong creative with a great understanding of social media and commerce platforms. The role will ensure the brand’s digital content and creative drives measurable differentiation and growth across TikTok, Meta, Pinterest, Tik Tok Shop, and other social commerce platforms. This is a hands on role and will suit someone who loves to work in a start-up / scale-up environment.
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What you’ll do
- Lead creative strategy across Instagram, TikTok, YouTube & emerging platforms
- Drive organic and paid growth through culturally relevant, insight-led content and creative
- Management of the digital asset production agency and an executive
- Set the creative direction for all digital channels, ensuring a distinctive and consistent brand identity
- Oversee the production of high-performing, social-first content (video, photography, campaigns)
- Partner with performance marketing to develop and scale conversion-driven creative
- Build and manage influencer partnerships to amplify reach and credibility
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Role requirements
- Highly skilled in experience in social, digital & creative marketing
- Strong creative eye with a proven ability to develop compelling, on-brand content
- Deep understanding of what makes content perform across TikTok, Instagram and paid social
- Experience producing and scaling high-performing creative across multiple formats and channels
- Experience using AI and agile production methods to deliver scalable creative efficiently
- Strong eye for aesthetics, detail and luxury brand positioning
- Proven track record managing content production and influencer partnerships
- Highly organised, collaborative and commercially minded
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