HubFit
Performance Creative Strategist
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HubFit: Performance Creative Strategist
HubFit is the all-in-one platform for personal trainers, online coaches, and gyms to manage clients, automate their business, and scale without the chaos. We have a 4.9 App Store rating and 2,500+ five-star reviews. We ship fast and we're growing faster.
About the Role
We are looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production, turning conversion insights into sharp briefs for our design and motion team. You are a data-driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high-converting creative direction.
What You'll Do
- Creative Strategy & Ideation: Own the creative roadmap for paid social across Meta, TikTok, and YouTube, introducing a steady pipeline of fresh angles and hooks every week.
- Trend & Format Tracking: Monitor emerging social media formats, trending organic hooks, and ad platform updates to continuously inform and refresh our creative direction.
- Psychology-Driven Copywriting: Write the actual ad copy, video scripts, and text overlays grounded in clear customer frameworks, awareness stages, pain points, and core motivations.
- Data-to-Brief Translation: Analyze platform metrics like hook rates, hold rates, CTR, and CPA to diagnose exactly where an ad is failing, translating those insights into clear briefs for our design team.
- UGC & Talent Management: Source, brief, and manage native content creators, ensuring they deliver authentic, platform-first videos that hit our strategic goals.
- Sprint Testing Frameworks: Build and run structured weekly creative testing sprints to validate specific hypotheses across different formats, hooks, and visual variations.
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What You'll Bring
- Performance Creative Experience: 2+ years of hands-on experience driving measurable paid acquisition growth, ideally within B2B SaaS, tech, or the fitness ecosystem.
- Direct Response Copywriting: Exceptional writing skills with a proven ability to write hooks and angles that halt a user's scroll and compel them to click.
- Analytical Fluency: Deep comfort reading paid media data to evaluate creative effectiveness and instantly inform the next round of testing concepts.
- Premium Briefing Habits: A track record of writing clear, visual briefs that a motion designer or video editor can execute flawlessly with minimal back-and-forth communication.
- AI Tool Integration: Active enthusiasm for using modern AI tools to accelerate your research, generate copy variations, and speed up creative ideation workflows.
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Bonus Points
- You have a deep personal passion for fitness, athletics, or health optimization.
- Experience using creative tracking and intelligence platforms like Motion App or Foreplay.
Benefits & Perks
- 100% remote
- Flexible hours
- 20 days PTO, plus public holidays
- Your birthday off
- Gym and wellness stipend
- Annual learning and growth budget
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