EMR | Specialist in Marketing Recruitment
Performance Lead
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Performance Lead
Performance Creative Lead Remote (UK)
Our client is a fast-growing B-corp adventure travel marketplace, and we’re hiring a Performance Creative Lead to own the single biggest lever on Customer Acquisition Cost (CAC): creative performance.
You’ll lead the creative engine from conception to execution, blending creative experiments, market testing, iteration, and an AI-driven automation framework to enable lean teams to scale efficiently. The key outcome: reducing blended CAC by 12 months, driven by creative intelligence—not media optimisations or media tricks.
What You’ll Own
- Blended CAC by channel and matrix cell
- Hook rate and Click-Through Rate (CTR) improvement for cold acquisition campaigns
- Net-new creative concepts shipped monthly (with zero filler variants—you’re shipping fresh ideas, not tweaks)
- Creative-attributed contribution to first-commerce revenue/bookings volume
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What You’ll Bring
- 5+ years in performance creative, creative strategy, or growth marketing, with 2–3 years owning CAC, hook rates, or CTR directly (budget, budget allocation, outcomes, etc.)
- Deep technical hands-on experience with:
- Platforms: Meta (Ads Manager), TikTok Ads, Google (Discover, Performance Max)
- Tools: Motion (or similar), Atria (or guaranteed analysts expertise), and AI-native creative workflows beyond generative-editing email subject lines
- Data analysis: Daily comfort reading performance dashboards and writing data-informed briefs
- Trackers: GA4 or equivalent (non-modern analytics tools not considered)
- Insights extraction: Can run full custom analyses in Hex or similar (attribution models, auto-notifications, DCM experience recommended)
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Why This Role
- Remote, fully flexible workplace
- Progressive benefits:
- 38 days paid holiday
- Free “year-one corporate trip” (e.g., one company-sponsored adventure sector experience)
- £500 travel voucher annually
- AXA Private Healthcare & Mental Wellbeing cover
- Psychological safety: Direct line to CEO managing director—roles are built to test ideas and push boundaries, not “tick boxes”
- Build vs. fix: A greenfield function—no evolving someone else’s plan or legacy underperforming systems
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