Performance Marketing Assistant

Company Description

Because we strive to put people first.
Culture, our way.
Digital at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

This role will work with the Performance Marketing Manager and Performance Marketing Specialist’s in the creation, execution and optimisation of paid media activity across Google Ads, Paid Social and feed-based marketing channels. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced retail environment.

We are looking for someone who may already have experience in either Google Ads or Paid Social and is keen to learn the wider performance marketing ecosystem. You will have a passion for performance marketing, a willingness to learn new channels and technologies, thrive off results, and enjoy working in a fast-paced retail business.

Job Description

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Tax Saver Tickets
• Fitness centre
• Subsidised cafeteria

Qualifications

What You’ll Do as a Performance Marketing Assistant

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Support the setup, execution, optimisation and reporting of performance marketing campaigns across Google Ads, Meta, Pinterest, TikTok, Reddit and other paid media channels as and when needed.
• Assist with campaign management and planning across Shopping, Performance Max, Paid Social, Dynamic Product Ads and lead generation activity.
• Support feed management and optimisation processes through platforms such as ProductsUp, ensuring product data accuracy and campaign readiness.
• Monitor campaign performance daily and proactively flag risks, opportunities and trends to the wider team.
• Carry out campaign optimisation tasks including budget pacing, bid adjustments, audience reviews, search query analysis, creative refreshes and feed improvements.
• Assist in the creation, QA and validation of campaign assets, UTMs, tracking and naming conventions before launch.
• Support the wider team with testing roadmaps, platform experiments and new channel opportunities.
• Work closely with internal stakeholders including Trade, Creative, Analytics and Technology teams to support campaign execution and launches.
• Work with campaign planning team to compile asset requirements for paid media activity.
• Support reporting and analysis by pulling data from dashboards and platforms including Google Ads, Meta Ads Manager, and GA4.
• Deliver clear campaign summaries, insights and actionable learnings to support future decision making.
• Report on campaign tests, experiments and optimisation activity, clearly communicating results, learnings and recommendations to the wider team and stakeholders.
• Help maintain reporting dashboards, trackers and weekly performance updates for stakeholders.
• Work with external agency and technology partners to support campaign delivery and performance improvements.
• Research new developments, tools, AI features and trends across performance marketing and share ideas with the wider team.
• Support budget tracking, invoice management and administrative tasks related to paid media activity.
• Other duties and requirements as required by the business.