PURESEOUL • The Home of K-Beauty
Performance Marketing Coordinator
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Job Description
Position: Performance Marketing Coordinator
Location: London Office (Holborn). In Office required, not a remote position
Schedule: Full-time (Mon - Fri, 8 am to 4:30 pm)
Salary: From £35,000
PURESEOUL is the largest Korean cosmetic specialist in the UK. We work directly with some of Koreas top beauty brands to offer an extensive range of over 2000 Skincare, makeup, hair and body products online and via our offline stores. Since 2019, we have been the go-to destination for UK K-Beauty enthusiasts online and offline, with 8K+ 5-star Trustpilot reviews!
The Role
We're looking for an analytical and commercially minded Performance Marketing Co-ordinator to drive customer acquisition through paid digital marketing while providing performance insights that help optimise marketing activity across the business.
This is a varied role that combines hands-on co-ordination of paid media with marketing performance analysis. You'll be responsible for delivering paid advertising campaigns across key digital platforms, monitoring marketing performance across multiple channels, and providing data-driven insights that help improve campaign effectiveness and business growth.
Working closely with our Social, CRM, Events, Design and E-commerce teams, you'll ensure our marketing investment delivers measurable results while helping shape future campaigns through reporting, analysis and continuous optimisation.
Key Responsibilities
Performance Marketing
- Plan, launch and optimise paid campaigns across Google Ads, Meta, TikTok and other relevant platforms.
- Manage campaign budgets, audience targeting, bidding strategies and campaign structure to maximise performance.
- Monitor campaign performance daily, identifying opportunities to improve ROAS, reduce CPA and scale successful campaigns.
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Marketing Performance & Insights
- Monitor and analyse marketing performance across paid media, CRM, social media, website activity and wider marketing campaigns.
- Produce weekly and monthly performance reports with clear insights and actionable recommendations.
- Build and maintain dashboards that provide visibility of marketing performance across the business.
- Analyse customer acquisition, retention and purchasing behaviour to identify trends and growth opportunities and report on key KPIs
- Respond to ad hoc marketing reporting requests from stakeholders across the business.
Campaign Optimisation
- Own A/B testing across audiences, creatives, messaging, and campaign structures.
- Use data to identify opportunities to improve website conversion rates and customer journeys.
- Work closely with the Design and Social teams to identify high-performing creative and recommend new testing opportunities.
Cross-Functional Collaboration
- Partner with the CRM team to measure customer lifecycle performance and campaign effectiveness.
- Support the Social, PR and Events teams with campaign reporting and performance insights.
- Work with the E-commerce team to monitor website performance and identify conversion opportunities.
- Deliver post-campaign analysis for internal stakeholders and brand partners.
- Support wider marketing initiatives and business projects where required.
Who We're Looking For
Essential
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- Experience managing Google Ads and Meta Ads campaigns, minimum 1 year.
- Experience in performance marketing, paid media or digital marketing.
- Strong analytical skills with the ability to turn data into actionable insights.
- Experience producing reports and dashboards using Excel, Power BI, Looker Studio or similar tools.
- Comfortable analysing marketing performance across multiple channels.
- Strong organisational skills with the ability to prioritise multiple projects.
- Strong communication skills with confidence presenting insights to a range of stakeholders.
- Commercially minded with an interest in e-commerce and customer behaviour.
Desirable
- Experience with Klaviyo.
- Experience using Shopify and Google Analytics.
- Retail or e-commerce experience (beauty or cosmetics preferred).
- Experience with Canva.
- Knowledge of KPI setting, benchmarking and performance measurement.
- Passion for beauty, skincare and K-Beauty.
Perks and Benefits:
- Employee discount: 20% discount across online and offline stores.
- Holiday entitlement: 30 days pro rata.
- Casual dress code: Comfy and casual dress environment.
- Pension scheme: Company pension (5% employee, 3% employer).
- Professional development: Opportunities for growth and development.
- EAP Platform: Access to well-being and therapy sessions.
- BrightXchange discounts: Cashback, vouchers, and exclusive discounts.
Please note: Due to high application volumes, we're unable to respond to every applicant. If you haven't heard from us within two weeks, unfortunately, your application hasn't been successful on this occasion.
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