The Institute of Art and Ideas
Performance Marketing Executive
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This is a remarkable opportunity to contribute to the growth of a rapidly expanding and unique organisation, the Institute of Art and Ideas (IAI).
Described by The Guardian as “the return to big thinking” and by Total Politics as “Europe’s answer to TED,” the Institute of Art and Ideas (IAI) is home to IAI.tv, a leading global educational platform delivering high quality video lectures, debates, and courses from the world’s foremost thinkers, scientists, artists, and policymakers. With an audience of hundreds of millions worldwide, the IAI is redefining how bold ideas are shared and taught across borders. Alongside its digital platform, the IAI also curates HowTheLightGetsIn, the world’s largest philosophy and music festival, bringing its mission of accessible thought and dialogue to live audiences year round.
We are hiring for a Performance Marketing Executive with a passion for digital marketing, an eye for crafting snappy creatives, and a knack for data-driven decision making. In this role, you will create, execute, and optimise performance marketing campaigns designed to boost ticket and subscriptions sales and expand our audience. You will also have significant involvement in the production of HowTheLightGetsIn, helping to programme our music line-up.
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Responsibilities:
- Campaign Management: Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other social media channels to meet specific KPIs.
- Analytics & Optimization: Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and similar platforms; analyze data to provide actionable insights and ensure ROI.
- Creative Collaboration: Develop snappy and engaging ad creatives, as well as working with designers and video editors to develop flagship campaign assets.
- A/B Testing: Conduct experiments on ad copy, landing pages, and creatives to identify the most effective strategies.
- Market Research: Stay updated on industry trends, competitor strategies, and digital marketing innovations to keep campaigns fresh and effective.
- Event Marketing: Develop targeted campaigns to promote HowTheLightGetsIn events, drive ticket sales, and enhance brand awareness.
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Requirements:
- A strong academic record (minimum 2.1 or equivalent) from a leading university is essential.
- Technical Skills: Familiarity with Google Ads, Facebook Ads Manager, Google Analytics.
- Experience: Ideally someone with some hands-on experience in digital marketing or performance marketing roles, though less experienced candidates with the right skills and interests will be considered.
- Analytical Thinking: Strong ability to analyse data and derive insights to optimise campaign performance.
- Creative Skills: Comfortable crafting ad copy, mocking up a v1 design, and working with design teams to develop compelling visuals.
- Communication: Excellent written and verbal communication skills.
We are looking for someone who is immediately available to start working full-time.
Interested? Apply now!
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