William Wood
Performance Marketing Executive
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Department: Marketing
Location: Knutsford Office, 1 day remote
Employment Type: Full-time
Salary: £37,000 – £40,000
Our Performance Marketing Executive is responsible for planning, executing, and optimising paid marketing campaigns across digital channels to drive measurable growth in traffic, leads, and revenue. This is a hands-on, data-driven role suited to someone who enjoys testing, analysing, and continuously improving campaign performance. This is a hybrid role suited to someone who enjoys the data-driven precision of paid advertising alongside the longer-term strategic thinking of SEO.
Key Role Responsibilities
- End-to-end planning, forecasting, execution, and optimisation of paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, Pinterest, and other paid platforms as required.
- Assist in managing campaign budgets, bids, pacing, targeting, and audience segmentation to maximise ROI and achieve agreed KPIs including ROAS, CPA, and revenue targets.
- Conduct keyword research, audience analysis, and competitor research to inform both paid advertising and SEO strategies.
- Develop, brief, and test high-performing ad creative, copy, and landing page recommendations in collaboration with the creative and web teams.
- Plan and execute A/B testing across ad creative, copy, audiences, bidding strategies, and landing pages to continuously improve campaign performance.
- Monitor daily campaign performance, identifying opportunities to optimise spend, targeting, creative, and overall account performance.
- Analyse campaign and website performance using tools such as Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and other reporting platforms.
- Within your team, produce regular performance reports and dashboards, providing actionable insights and recommendations to senior management.
- Manage tracking implementation and measurement, including UTM parameters, pixels, conversion tracking, and attribution, working closely with developers and analytics teams where required.
- Develop and implement SEO strategies, including keyword targeting, on-page optimisation, technical SEO improvements, internal linking, and content recommendations.
- Support technical SEO audits, working alongside development teams to improve site speed, crawlability, indexing, Core Web Vitals, and overall search performance.
- Develop and support backlink and outreach strategies to improve domain authority and organic visibility.
- Monitor keyword rankings, organic traffic, conversion performance, and overall SEO health, identifying opportunities for continuous improvement.
- Support wider Conversion Rate Optimisation (CRO) initiatives to improve website performance and customer conversion.
- Manage relationships with external agencies, freelancers, and platform partners where required.
- Stay up to date with platform developments, algorithm changes, industry trends, competitor activity, and emerging digital marketing opportunities.
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Skills and Experience
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- 2–3 years' experience managing paid search/social campaigns and SEO (agency or in-house)
- Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics (GA4)
- Working knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console)
- Strong understanding of keyword research, on-page/technical SEO, and paid media fundamentals
- Analytical mindset with the ability to interpret data and translate it into recommendations
- Excellent written communication skills (ad copy, reports, content briefs)
- Proficiency in Excel/Google Sheets
Desirable Skills
- Google Ads / Analytics certifications
- Experience with tag management (GTM) and conversion tracking setup
- Basic HTML/CSS knowledge
- Experience with CRO (conversion rate optimisation) and A/B testing tools
- Familiarity with programmatic or display advertising
Personal Attributes
- Curious and data-driven, with strong attention to detail
- Comfortable managing multiple campaigns and deadlines simultaneously
- Proactive communicator who works well cross-functionally
- Commercially minded: connects marketing activity to business outcomes
What We Offer
Benefits:
- 25 days holiday, plus bank holidays
- Hybrid working (Wednesday’s remote)
- 50% discount plus early access to sample sale products
- Gym membership covered (T’s & C’s apply)
- Free freshly brewed coffee on site daily
- Dog-friendly office, limited to 2x per month, per dog
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