Performance Marketing Lead

We're looking for a Performance Marketing Lead to own our performance engine entirely. We're solving a rare problem at Ffern: pairing world-class brand creative with rigorous, data-driven performance marketing at scale. We've grown over the last two years, powered by exceptionally crafted ad content and a performance engine that knows how to scale.

You'll take ownership of budgets across Meta and emerging channels, with the autonomy to build a team around you. You'll sit within a highly technical Growth team that runs product pods, conversion funnels, and lifecycle systems, reporting directly to the Head of Growth.

We've already built AI agents to automate creative testing — but you'll be expected to push this further: finding new ways to use AI and automation across campaign management, reporting, creative analysis, and workflow orchestration.

What you'll do

• Own Ffern's paid acquisition channels end-to-end: strategy, execution, optimisation, and reporting — starting with Meta and expanding into Google, TikTok, and beyond.
• Manage and scale eight-figure annual media budgets while maintaining strict unit economics targets across CPA, LTV:CAC, and payback period.
• Lead channel diversification: identify, test, and scale new paid channels that unlock incremental spend at target efficiency.
• Partner with the Ads team to build a tight creative-performance feedback loop: surfacing what's working, why, and what to make next.
• Develop and own the measurement and attribution stack, ensuring we have clear, trustworthy data to make decisions from.
• Build and maintain AI-powered workflows and automations across campaign launches, reporting, and creative analysis.
• Contribute to Growth team strategy alongside pod leads for Conversion, Lifecycle, and Retention.