Charles Tyrwhitt
Performance Marketing Manager
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The Role
We’re looking for a hands-on, platform-native Paid Social specialist to own and scale our acquisition engine, starting with Meta and expanding into TikTok, Pinterest and beyond.
This is not a strategy-only role. We want a high-output operator - someone who lives in the ad account, builds at pace, launches at scale, and constantly iterates creative to drive performance.
If you’re someone who can turn insight into ads quickly, spot winners early, and scale them aggressively, this role is for you.
What You Will Be Doing
Campaign Management and Strategy
- Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time
- Build, launch and optimise campaigns at pace, with a strong focus on execution
- Manage budgets to deliver against CPA and revenue targets
- Lead structured testing across audiences, creative and campaign setups
Performance and Reporting
- Track and optimise performance across key metrics (CPA, CTR, CPC, conversion rate)
- Quickly identify winning ads and scale them, while cutting underperformance
- Turn data into clear, actionable improvements
- Maintain clear, concise reporting for stakeholders
Collaboration and Stakeholder Management
- Work closely with Creative teams to deliver a consistent flow of assets
- Partner with agencies and platform reps to stay ahead of best practice
- Collaborate with CRM and retention teams on cross-channel activity
- Share insights and performance learnings with stakeholders
Leadership and Commercial Ownership
- Own paid social contribution to new customer growth
- Identify new opportunities across platforms, formats and audiences
- Manage campaign budgets effectively to maximise return
- Act as an internal expert and champion of paid social
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What We Are Looking For
- Proven experience managing paid social campaigns, especially Meta
- Strong track record of building and launching ads at volume
- Experience working with creative, including UGC or influencer content
- Familiarity with tools like Smartly.io is a plus
- Strong analytical skills with a focus on performance
- Experience of working in multi-territory markets is advantageous.
- Hands-on, proactive and execution focused
- Comfortable working at pace with a test and learn mindset
- Commercially driven and results-oriented
- Strong attention to detail and prioritisation
- Confident owning a channel end-to-end
- Deep expertise in Meta Ads Manager (essential), other platforms a plus
- Strong understanding of campaign structure, optimisation and scaling
- Experience with product feeds and e-commerce environments
- Proficient in Excel and reporting tools
- Understanding of tracking and attribution fundamentals
What You Can Expect From Us
- Competitive salary and excellent bonus scheme
- An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
- You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
- Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
- We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
- At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)
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Who We Are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
‘I am Proud and Free to be me!’
When it comes to our people, we really do “Give a shirt”.
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.
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Jessica, London
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