Yonder
Performance Marketing Manager (12-month Maternity Cover)
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What's Yonder?
"It's as if Time Out, Amex and Monzo had a baby" — Will T, Yonder member.
We're building the financial membership of the future. One that works for how you live now, not how your parents banked in the 90s.
Yonder combines credit and debit in one membership, designed to be fair, flexible and actually enjoyable to use. No confusing terms, no dusty points system. Just rewards that actually feel rewarding, from bao to beer to a boarding pass.
We raised £23.4m in September 2024 to grow the team, launch even better rewards, and expand beyond the UK. If that sounds good to you, you'll probably like it here. 🎉
Sounds cool. What's my part in this?
Over the last year we've added a debit card, a free membership tier, hundreds of new independent partners, countless product improvements and our personal favourite, Yonder Flights, a new way to use points on any flight, any airline, globally. We've maintained a 4.5 Trustpilot rating and our customers really love us (and we love them back, hi!).
We're looking for a Performance Marketing Manager to cover our Senior Performance Marketing Lead, Sian, during maternity leave, on a 12-month contract. You'll be reporting to Shanice, VP Marketing.
This is a great role for someone looking for the next step in their career. We can't promise, but if the business grows over the next 12 months, there may be an opportunity for this to turn into a permanent role.
Paid is one of Yonder's core growth engines. We run Meta in-house, work with a small agency on strategy, creative production and channel expansion, and hold ourselves to one standard: every pound spent should earn its keep. We optimise for cardmembers who activate, upgrade and stick around, not impressions.
This role is for someone who's genuinely excellent at paid, and thinks about the full journey from scroll to sign-up to first reward redemption and beyond. You'll own the channels, budget, reporting and agency relationship, working hand in hand with Creative, Content, PR and Design.
What you'll do
Paid media
- Run Meta end-to-end, in-house: campaign setup, audience strategy, creative testing, optimisation and reporting. You know Ads Manager like the back of your hand, you're not learning it here.
- You also have experience across TikTok and Google, and can make the case for how each fits the channel mix.
- Own paid budgets of £500k–£1.5m per year. You're not precious about spend, you care about what it returns, and you can explain your calls to Finance.
- Optimise to revenue, LTV and payback period, not cost-per-lead. We focus media spend on credit acquisition, not debit.
- Build and test landing pages that convert. You know a bad landing page will kill a great campaign.
- Stay on top of platform changes, algorithm updates and creative formats that actually perform.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Agency management
- Own the day-to-day relationship with our agency partner, who supports on strategy and creative production.
- Brief clearly, give useful feedback, and push back when the work isn't up to standard. You're the quality filter, not a post box.
- Understand that great creative is a performance lever, not a nice-to-have. The best paid marketers are also strong creative collaborators.
Reporting and analytics
- Own weekly performance reporting across all paid channels. Clear, consistent and useful, not a data dump.
- Know your numbers inside out: CAC, LTV, payback period, ROAS, activation rates, and which ones to lead with in a room with Finance.
- Turn data into decisions. The report isn't the output, the next campaign iteration is.
- Work closely with Leadership to build the commercial case for spend decisions and budget allocation.
Cross-functional collaboration
- Work closely with the VP Marketing, Content Lead, PR & Creative Lead and Designers. You understand what each team is building and how paid amplifies it.
- Understand the constraints of marketing a regulated financial product, particularly around credit advertising. Experience here is a big advantage.
What we need from you
Non-negotiables
- Expert-level Meta experience, you set up, structure and optimise campaigns yourself. Not oversee. Not delegate. Do.
- Proven experience across Meta, TikTok and Google, all three, with receipts.
- You optimise to revenue and LTV. Payback period is a phrase you use in real conversations, not just job applications.
- Experience managing paid budgets of £500k–£1.5m, making commercial decisions, not just tactical ones.
- App-first and web-to-app experience, you know how paid drives installs and what the handoff to onboarding looks like.
- MMP and attribution experience (we use Singular), you can interrogate attribution data and know where it lies.
- Strong data analytics capability, you pull insight from numbers, you don't just read dashboards someone else built.
- Full funnel understanding, your job starts at the scroll and doesn't end at the install.
- Brand-side experience, you've worked in-house, done the work yourself, and you're faster for it.
- AI native, you use AI to move faster and think sharper.
Strongly preferred
- Experience marketing financial products, particularly credit cards or regulated lending.
- Direct experience owning an agency relationship, not just working alongside one.
- CRM or lifecycle marketing experience.
- Familiarity with A/B testing at a creative and landing page level.
You're a great fit if you
✅ Have a strong bias to action. You don't wait for perfect briefs, you make the call, ship it, read the data and improve. ✅ Are genuinely analytical. You know which metrics matter and which are noise. ✅ Take ownership without being asked. This role sits at the centre of paid, creative, finance and product. ✅ Care about the budget like it's your own money. You're focused on what every pound returns. ✅ Care about the customer, not just the campaign. ✅ Are excited about Yonder specifically. Not "a fintech role." ✅ Are comfortable with change. Budgets shift, platforms update, strategies pivot.
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You won't be a great fit if you
👎 Are slow to respond or slow to move. 👎 Enjoy the status quo. 👎 Optimise for vanity metrics. 👎 Are protective of your budget rather than focused on what it returns. 👎 Only know your slice of the funnel. 👎 Have only worked agency-side.
What's it like working at Yonder?
🏢 We're office-first, remote-friendly
We're based in our Shoreditch office, complete with a terrace, breakfast, coffee (from a barista), dogs, beer taps and plenty of comfortable space to do your best work. We ask you to come into the office at least 3 days a week, with everyone coming in on Mondays.
🤍 We take a values-led approach
Our principles are incredibly important to us, so we recommend you check them out here: Our DNA.
📚 We take development really seriously
We have a pretty structured process for progression, with fortnightly one-on-ones and quarterly peer perspectives. We also take some time at the end of each week to reflect and celebrate what we've learned and achieved.
What's in it for me?
Depending on your skill set and what you can bring from day one, you'll be looking at:
💰 £47,808–£62,369 annual salary depending on experience
📈 £31,307–£51,327 stock options
Plus:
✈️ 35 holidays (27 days annual leave + 8 days public leave)
⛷ 2x team-building offsites per year (1 in the UK, 1 abroad)
❤️ 🩹 Private healthcare with Bupa
🐣 Up to 12 weeks enhanced parental leave after being with Yonder for 1 year
🧠 Learning & training allowance (£750/year) for books, courses, etc
🍳 Regular team breakfasts and lunch
⛳️ Regular team events like mini-golf, escape rooms, cocktail making
🚴 Cycle-to-work scheme
☕️ Fresh pour-over coffee made by our very own CEO, Tim
What's the interview process like?
We take candidate experience really seriously, so we've made the process as transparent as possible, and we promise to be super responsive.
Here's how it works:
Stage 1: Intro call (45 mins) with Shanice, to find out more about you and tell you more about us.
Stage 2: Case interview / take-home task (60 mins).
Stage 3: Face-to-face interview (2 hours). Two 60-minute interviews, and a chance to meet the rest of the team:
- Experience interview: we'll deep dive into your CV and past experience.
- Values interview: questions related to our principles (Our DNA), with two people from our wider team.
We'll also include a 1
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