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Performance Marketing Manager
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed globally, united by a shared mission: empowering people to take control of their health.
We transform health through a cutting-edge platform integrating diagnostics, medication, supplements, digital programmes, and doctor consultations—giving people the tools to maximise life.
Guided by our five company values:
- Patients first.
- Learn fast.
- Own the quality.
- Succeed together.
- Care deeply.
Backed by top-tier investors, Numan is already impacting hundreds of thousands of patients in the UK—and you can help us scale this mission.
The Role: Performance Marketing Manager
We’re seeking a performance-focused operator across PPC and Paid Social, someone hungry to learn, adapt quickly, and thrive alongside two of the best domain experts in the field.
This is a build-and-grow role, reporting to the Head of Growth. You’ll work directly with the PPC Lead and Paid Social Lead to scale Numan’s largest acquisition channels, contributing to strategy while executing hands-on.
Ideal for performance marketers with 3–5 years of experience, driven to mastery, and energised by building something category-defining in a fast-moving, regulated challenger sector. If this sounds like you, this role was built for you.
Key Responsibilities:
- Executes hands-on PPC and paid social campaigns—building, editing, and optimising across Google Ads, Google Ads Editor, Meta, and Smartly under the guidance of the PPC and Paid Social Leads.
- Supports the team daily: translating strategy into live activity, managing operational workloads, and collaborating on strategic decisions.
- Maintains account health—proactively monitoring performance, diagnosing root causes, not merely surface symptoms, ensuring accounts remain efficient and effective.
- Drives performance analysis: understanding performance trends, articulating insights clearly, and proposing optimisations with measurable outcomes.
- Advances testing culture: rapidly translating creative, bidding, and landing structure ideas into live campaigns at pace.
- Leverages Smartly to streamline production for paid social templates, becoming rapidly fluent if new to the tool.
- Innovates with AI and automation, reducing repetitive tasks, improving efficiency, and extracting deeper insights from data.
- Supports evolving bidding strategy, including value-based bidding, signal-led optimisation, and LTV-driven targeting, moving beyond first-order CPA goals.
- Collaborates cross-functionally with brand, creative, CRO, SEO, and data teams as part of a unified growth system.
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Requirements:
- 4–5 years of hands-on experience in performance marketing, with strong credentials in both PPC and paid social.
- Direct in-platform expertise—comfortable making confident, data-driven adjustments in Google Ads, Google Ads Editor, and Meta.
- Analytical foundation—excellent comfort working with performance data, linking actions to measurable outcomes, and explaining whys and hows.
- AI-first mindset: Naturally uses tools and automation to improve workflows, extract insights, and minimise friction.
- Strong learning appetite: thrives in mentorship, asks pragmatic questions, and plunges into new challenges.
- High-energy executioner: owns tasks, eliminates bottlenecks, and delivers results without waiting for perfection.
- Comfort in regulated environments: navigates creativity and performance within defined compliance guardrails.
- Wider-growth curiosity: genuinely excited by opportunities to expand beyond this role—going beyond the immediate remit.
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Bonus Skills:
- Hands-on experience with Smartly.io or a creative automation and feed-based production tool.
- Prior work in a regulated high-LTV (health, fintech, subscription), or high-growth DTC category.
- Familiarity with value-based bidding, CAPI/server-side tracking, signalling, or conversion optimisation.
- Understanding of attribution models (incrementality, CAC, LTV, payback).
- Experience with creative testing frameworks (e.g., Motion) or broader growth strategies (SEO, CRO, display, native, affiliates, or scaling new channels).
Benefits:
📊 Share options
🏖 25 days holiday (plus bank holidays) — increasing to 30 after 1 year
🩺 Fully subsidised health insurance with Vitality
🚘 Electric car salary sacrifice via Octopus
🧸 Supported enhanced maternity & parental leave
🐥 Employer-contributing nursery benefit with YellowNest
💼 Employee Assistance Programme (therapy, financial planning, discounts)
% 💼 Length-of-service pension (employee + employer contributions)
💻 Flexible work policies, including a Dog-Friendly Office in Farringdon
📚 £400 personal development and training budget
👟 Wellhub.com membership (2,000+ UK gyms, pools, and classes)
🚲 Cycle-to-Work scheme
🚆 Seasonal Train Ticket Loan
% Discount on Numan products for your network
🤲 Paid volunteering days
📅 +2 weeks holiday once reaching 5 years with Numan
Diversity at Numan
At Numan, our strength lies in people— unique perspectives lead to innovation, creativity, and progress.
We’re committed to equal opportunities, fostering an environment where everyone feels heard, valued, and empowered. Diversity isn’t just our goal—it’s our driving force for a more inclusive future.
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