My 1st Years
Performance Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Role: Performance Marketing Manager
Reports to: Head of Performance & Ecommerce
Working pattern: Hybrid
Location: Head Office, Northampton
ABOUT MY 1ST YEARS
My 1st Years is one of the UK's leading provider of high-quality personalised gifts for babies and children — as worn by Prince George, Luna Legend and Blue Ivy. We remain true to our values of top quality, excellent value and second-to-none customer service.
THE OPPORTUNITY
You'll sit client-side, owning the relationship with our performance agencies, building a rigorous testing and accountability framework, and ensuring every pound of spend is working as hard as it can. This is a high-impact, high-visibility role with real P&L influence from day one.
WHAT YOU'LL DO
- Day-to-day management of paid media agencies across Paid Search (Google/Bing), Paid Social (Meta, TikTok, Pinterest) and Affiliates — holding them to account on ROAS, CPA and incrementality, not just delivery metrics.
- Own budget pacing and channel allocation across the annual spend, working closely with the Head of Performance & Ecommerce to make real-time reallocation decisions.
- Build and maintain a structured creative testing roadmap — briefing in new assets, running A/B tests across ad formats, and translating results into actionable creative direction.
- Lead weekly and monthly agency performance reviews, producing a clear view of what's working, what isn't, and what the recommended action is.
- Develop a rigorous approach to attribution — understanding the limits of last-click and building confidence in incrementality measurement over time.
- Identify wasted spend and redeployment opportunities proactively — benchmarking agency performance against industry standards and flagging underperformance early.
- Stay ahead of channel changes and emerging paid formats — bringing POVs on new opportunities (e.g. connected TV, retail media, influencer amplification) before being asked.
- Collaborate closely with the CRM, Trading Manager and Brand & Content team to ensure paid messaging is aligned with onsite trading moments and seasonal calendars.
- Contribute to the wider commercial picture by translating paid media data into insight that informs product, trading and brand decisions.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
WHAT WE'RE LOOKING FOR
- 4–6 years of performance marketing experience, in-house at a DTC/ecommerce brand or agency-side with significant client ownership.
- Proven experience managing or overseeing paid media budgets of £1m+ across multiple channels simultaneously.
- Strong working knowledge of Google Ads, Meta Ads Manager and at least one affiliate/partnership platform.
- Analytically rigorous — comfortable in GA4, confident building performance reports, and able to tell a clear story from complex data.
- Commercially sharp — you think in revenue and GP, not just clicks and impressions.
- A natural challenger: you won't accept agency recommendations at face value and know how to push back constructively.
- Experience with creative testing methodology is a genuine differentiator — bonus if you've worked with UGC or have a view on what makes performance creative work in DTC.
- Familiarity with attribution tools and incrementality testing is advantageous.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
This is a role for someone who wants to own something. You'll have genuine influence over a significant budget and a clear mandate to improve how it performs. The Head of Performance & Ecommerce will give you the strategic context; the day-to-day is yours to run.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills