Boux Avenue
Performance Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Who are we?
Boux Avenue is the cool, young, London-based lingerie, nightwear and swimwear brand, with 27 stores across the UK and a thriving ecommerce business at www.bouxavenue.com. Founded in April 2011, the brand describes its core aesthetic as a blend of the sweet and the sexy, with its bi-annual collections designed by their in-house team. Pitched at what the brand calls an 'accessible luxury' price tag, Boux Avenue's reputation is founded not only on the femininity of its products, but also on their quality, comfort and fit, backed up with the offer of a free and expert bra fit service in all of its stores.
No matter what your age, size or style, Boux Avenue is an inclusive brand for everybody. Available in sizes 28-40, A-H cups and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue is your ultimate destination whether you're looking for everyday essentials or something a little sexier.
The role
Working alongside the Head of Performance Marketing, you will be responsible for managing our digital performance marketing channels to grow e-commerce traffic, maximise online acquisition, and increase brand awareness online. You will work closely with our Brand Marketing and eCommerce trading teams to deliver high quality digital traffic, online sales, and customer acquisition.
In this role, you will be the absolute heartbeat of our online data, execution, and channel experimentation. We are looking for an analytical, highly organised operator who can balance meticulous budget hygiene with a relentless curiosity to test and launch new digital growth initiatives.
Main duties & responsibilities
- Driving brand awareness online alongside our marketing and creative teams to increase website traffic, customer acquisition and retention
- Day-to-day budget management of large digital marketing spend, owning pacing, monitoring efficiencies
- Working closely with our performance marketing agency and building strong partner relationships including Google, Meta and TikTok to ensure clear communication and flawless execution against our online commercial goals
- Management and optimisation of all performance marketing channels including Paid Search, Paid Social, Display and Affiliates
- Responsible for all performance marketing channels – Paid Social, Paid Search, Display and Affiliates to deliver traffic and sales to planned ROI targets
- Contribute to strategies to improve performance of each marketing channel
- Manage and optimise digital marketing performance growing traffic and sales and improving return on investment
- Work closely with the creative and brand marketing teams to build compelling campaigns that align with our brand values
- Manage and maintain digital marketing campaigns that align with our trading calendar
- Constantly seek to improve performance working closely with our eCommerce trading team and brand team
- Stay up to date with latest trends in digital marketing and proactively recommend tests for new initiatives to improve ROI and grow traffic
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Delivery/Implementation
- Owning campaigns end to end by working with our creative and marketing teams to produce builds that deliver strong engagement and drive traffic, footfall and sales
- Managing external agencies to deliver desired Cost of Sales / Return on Investment against budget
- Working closely with our eCommerce and trading teams to execute changes to our online marketing and trading plans to drive traffic and sales
Budgeting
- Support building digital marketing budget pacing and growth forecasts with the eCommerce and CRM teams
- Working with agencies and internal colleagues to track weekly marketing budget KPIs
- Support Invoice and Supplier management, monthly reconciliation of invoices with Finance
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Analytics
- Responsible for Daily/Weekly/Monthly reporting of all Marketing channel KPIs and customer forecasts
- Responsible for reporting and analysing all digital campaigns and ad hoc activity
- Using external data to highlight competitive trends and opportunities
What are we looking for from you?
- Proven track record managing performance marketing channels and growing traffic, and sales
- Hands-on, comfortable with the ‘doing’ – you’ll be happy getting stuck-in to any task to drive growth
- Highly commercial with a strong focus on driving sales and profit
- Results focused with strong business acumen and a desire to deliver work of the highest quality
- Financially savvy – a whizz with numbers and reports, great attention to detail
- Amazing interpersonal skills - you’ll have the opportunity to influence the strategic direction of the business in what is a very exciting time
- A Self-starter, highly motivated, proactive and positive attitude. Forward thinker who can drive ideas forward
- Super-resilient and comfortable working in a fast-paced and changeable environment (you’ll be able to keep your cool and thrive on a challenge)
- A team player not afraid to get stuck in and help out to deliver results
- Experience working in online fashion would be preferred or has a keen interest in online fashion
Are there any benefits?
- Competitive salary
- 33 days holiday, inclusive of bank holidays and an additional wellbeing day
- Fun working environment with regular social events
- Eligible to join the enhanced pension scheme after 12 months service
- Staff discounts across the brands within Theo Paphitis Retail Group (Ryman, Robert Dyas and London Graphic Centre)
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills