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Performance Marketing Manager
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Posted via SalaryGuide — the career platform built for marketers.
This Digital Marketing Manager role at The Travel Franchise lists £60,000-£70,000 plus bonus, with remote work and regular in-person time. Before applying, check how that range compares with digital, PPC, and performance marketing roles on SalaryGuide.
The role is built around real ownership: PPC, paid social, SEO, lead generation, and a performance marketing budget with room to scale. You’ll report directly to the founders and work on the engine behind franchise growth.
Use SalaryGuide to review the role context, compare compensation benchmarks, and tailor your resume to this exact JD before you apply.
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Role Snapshot
- Original title: Digital Marketing Manager
- Company: The Travel Franchise
- Location: UK-based, Bournemouth preferred; remote with regular in-person work
- Salary: £60,000-£70,000 base, depending on experience
- Additional compensation: Performance bonus
- Employment type: Full time, permanent
- Seniority: Mid Level
- Experience: 4+ years in performance marketing
Company Overview
The Travel Franchise is based in Christchurch, England and was founded in 2001. The company offers a ready-made travel business model with support and training, and has had over 750 franchisees join. The company card lists 14 employees, including 3 in marketing.
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About the Role
The Travel Franchise is hiring a Digital Marketing Manager to own and scale its digital performance engine across PPC, paid social, SEO, and lead generation. You’ll manage substantial spend across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok, and LinkedIn, working directly with the Co-Founders to improve lead quality, reduce CPA, and build the case for further budget growth.
Responsibilities
- Own the digital performance engine across PPC, paid social, and SEO.
- Manage and optimise a £384k PPC budget and £60k paid social budget.
- Run campaigns across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok, and LinkedIn.
- Reduce cost-per-acquisition through testing, optimisation, and pruning underperforming activity.
- Increase qualified franchise prospects while maintaining lead quality and close-rate alignment.
- Translate performance data into clear insights for the Co-Founders.
- Build the strategy for scaling marketing spend toward £600-700k and eventually £1M+.
- Help shape the future marketing function, with the opportunity to build a team as the budget grows.
Qualifications
- 4+ years in performance marketing.
- At least 2 years managing annual budgets of £250k+.
- Proven PPC management experience at scale.
- A clear CPA reduction success story with measurable results.
- Google Ads and Meta Blueprint certification, or equivalent demonstrable expertise.
- Strong understanding of lead generation funnels and multi-stage sales processes.
- Ability to turn performance data into actionable business insight.
- Solid SEO fundamentals and awareness of AI search, including ChatGPT, Claude, and Perplexity.
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Compensation and Benefits
- Salary: £60,000-£70,000 base, depending on experience.
- Performance bonus with upside tied to meaningful metrics.
- Dedicated professional development budget.
- Generous holiday entitlement.
- Genuine travel opportunities.
- Freedom & Responsibility culture focused on context, outcomes, and results rather than clock-watching.
Apply Through SalaryGuide
The full role opens on SalaryGuide, where you can review the company breakdown, role context, and compensation benchmarks before applying.
This is a strong fit for a performance marketer who wants more autonomy, direct founder access, and ownership of a meaningful paid and organic growth engine.
Apply through SalaryGuide to benchmark the role, tailor your resume to the JD, and move faster with a cleaner view of the opportunity.
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