Bupa Dental Care UK
Performance Marketing Manager
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Performance Marketing Manager
12 month Fixed Term Contract - Maternity Cover
Ideally able to start on Monday 5th October
Hybrid working - Bristol 1 day per week
The Role
This role is responsible for leading end-to-end customer acquisition performance across a diverse mix of digital channels, including paid media, organic search (SEO, GEO, AEO), website conversion optimisation (CRO), and local demand platforms such as Google Business Profiles and online dental directories.
You will drive efficient, scalable growth by optimising performance across the full acquisition journey, supported by strong digital analytics and tracking. Using data-led insights, you will continuously refine strategies, inform broader marketing direction, and guide channel prioritisation and investment to maximise return. Crucially, you will translate performance data into meaningful commercial outcomes, ensuring insights are turned into actions that deliver tangible business growth and value.
Responsibilities
- Manage relationships with external paid media and SEO agency partners, ensuring strong performance, accountability, strategic alignment and continuous optimisation against commercial objectives.
- Own and deliver the end-to-end acquisition strategy across paid media, organic (SEO, GEO, AEO), CRO, affiliates and local demand channels.
- Set channel roles, objectives, budgets and investment priorities to drive efficient, scalable growth against commercial targets.
- Balance short-term performance with long-term demand generation and sustainability.
- Lead paid media planning, optimisation and testing (audiences, creatives, formats, landing pages) to maximise ROI and demand quality.
- Drive organic acquisition performance, partnering with content and technical teams to optimise visibility, site health and discovery opportunities.
- Own website conversion optimisation, identifying friction points and leading testing to improve customer journeys and conversion rates.
- Manage local demand channels (e.g. Google Business Profiles, directories), optimising presence and performance across locations.
- Define and oversee acquisition measurement frameworks, ensuring robust tracking, attribution and high-quality data to drive decisions and commercial outcomes.
- Translate performance data into actionable insights, shaping strategy, reporting, budget allocation and wider marketing direction.
- Line manage and develop the acquisition team, setting clear objectives, building capability across disciplines, and fostering a high-performing, insight-led culture.
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Qualifications & Experience
- Educated to degree level, or equivalent in a relevant field
- 5+ years relevant digital marketing experience
- Experience using digital analytics and marketing platforms such as GA4, Google Tag Manager, Looker Studio, Supermetrics, Infinity, Google Ads, Microsoft Ads and SEO tools.
- Proven experience leading end-to-end digital acquisition across paid media, SEO, CRO and local demand channels.
- Strong track record of delivering measurable growth against commercial targets (leads, revenue, ROI, conversion).
- Expertise in budget management and data-led investment decisions across digital channels.
- Advanced use of analytics tools (e.g. Google Analytics, Amplitude) to generate insights and optimise performance.
- Solid understanding of SEO, content and technical drivers of organic acquisition, plus end-to-end customer journey optimisation.
- Experience managing teams and stakeholders, with the ability to translate data into clear, actionable insight and strategy.
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Benefits
The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:
- 25 days holiday
- Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
- Access to remote GP and nurse services, physiotherapy, and mental health support.
- Early access to your earned wages through Wagestream.
- Cycle to work scheme.
- And many more, just ask…
If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!
To find out more about working with us, find us on LinkedIn, Facebook and Instagram.
Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.
Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.
Bupa Dental Care is an equal opportunities employer.
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