Blu Digital
Performance Marketing Manager - Up to £60,000 - Fashion
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Performance Marketing Manager
We are looking for an experienced Performance Marketing Manager to lead and optimise digital marketing channels that drive e-commerce growth, customer acquisition, and brand awareness. Working closely with marketing, e-commerce, and creative teams, you will deliver integrated campaigns that support commercial objectives.
Responsibilities
- Manage paid digital channels including paid search, paid social, display, and affiliate marketing, ensuring activity delivers against agreed ROI targets.
- Oversee significant marketing budgets, monitoring performance, forecasting results, and identifying opportunities to improve efficiency.
- Analyse campaign data and translate performance metrics into clear, actionable insights for a range of stakeholders.
- Collaborate with external agencies and platform partners to ensure campaigns are executed effectively and deliver measurable results.
- Work alongside internal teams to align marketing activity with trading priorities and customer engagement strategies.
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Requirements
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- A strong track record in performance marketing, with hands-on experience managing paid media campaigns that deliver online sales growth.
- Highly analytical, commercially minded, and confident working with data, budgets, and structured testing plans to continuously improve performance.
- Thrive in a fast-paced environment, enjoy solving problems, and are passionate about digital marketing and e-commerce.
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