Blockchain.com
Performance Marketing Specialist, Mobile
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Performance Marketing Specialist, Mobile
Performance Marketing Specialist (Mobile) – Blockchain
Connecting the world to the future of finance, Blockchain, the fastest-growing global crypto company, empowers millions around the world to safely access cryptocurrencies. Since 2011, we’ve trusted by over 90 million wallet holders and 40 million verified users, facilitating over $1 trillion in crypto transactions.
We’re looking for a Performance Marketing Specialist (Mobile)—your role will be at the core of our mobile user acquisition (UA) strategy. You’ll drive data-driven execution and aggressive ROAS (Return on Ad Spend) optimization across major ad platforms while bringing in technical analytics and operational expertise to scale campaigns like never before.
📌 About the Role
As a Performance Marketing Specialist (Mobile), your responsibilities include:
- Hands-on execution: Managing creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads, and other channels.
- Data-driven scaling: With a relentless focus on maximizing ROAS and achieving efficient mobile user acquisition targets.
- Appsflyer expertise: Acting as the principal user for our Mobile Measurement Partner (Appsflyer), ensuring accurate data integrity and correct attribution reporting.
- Creative management: Collaborating with design/creative teams to brief, generate, and validate high-performing ad copy and video scripts.
- AI integration: Leveraging AI tools for copywriting, campaign optimization, and strategic performance analysis.
- Ad fraud prevention: Developing a deep understanding of mobile ad fraud (e.g., click injection, SDK spoofing) and connecting with appropriate prevention tools.
- Self-serve analytics: Proficiently querying SQL queries and analyzing data in Looker/Tableau to reduce dependency on data teams.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
🔹 Key Responsibilities
- Drive aggressive ROAS growth by optimizing campaign tactics across multiple advertising channels.
- Work closely with engineering, product, and data teams to refine UA strategies and partnerships.
- Champion A/B testing of creatives and stay ahead with industry best practices.
- Monitor and optimize for mobile fraud prevention and campaign integrity.
📋 What You’ll Need
Core Requirements
- 5+ years in performance/mobile growth marketing, with a focus on user acquisition.
- Proven expertise in Appsflyer (campaign management, attribution, analytics).
- ROAS-focused campaign optimization, backed by hardware data-driven results.
- Budget management experience—proven capability with monthly spends of $300k+.
- Hands-on management of campaigns across Google, Meta, ASA, and TikTok.
- Full fluency in professional and technical English (writing, presentation, collaboration).
Nice to Have
- Experience in Fintech, Gaming, or Cryptocurrency spaces.
- Familiarity with the Blockchain.com product suite.
💰 Compensation & Perks
- Full-time salary (competitive compensation based on experience) plus equity in a leader in emerging tech.
- London Office Based (4 days/week mandatory) with a global career built at a rapidly growing, forward-thinking tech company.
- Work From Anywhere Policy – up to 20 remote work days per year.
- ClassPass membership (for healthies warriors).
- Unlimited vacation – work with purpose, recharge when inspired.
- Apple equipment to maximize productivity.
- Dedication to Diversity & Inclusion – a safe, equal-opportunity workspace where everyone belongs.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
🚀 Why This Company?
Blockchain is shaping the future of finance. This is a mission-driven role where you’ll not only optimize campaigns but build a sustainable, scalable customer growth engine across the world.
** aplicação data-pretty_id="Linkedin_RICbttps://www.linkedin.com/company/blockchain®/ "**
Equal Opportunity & Privacidad de Datos
Blockchain is proud to be an equal opportunity employer, committed to upholding equity in hiring and workplace inclusion.
- We prohibit discrimination based on characteristics such as race, religion, gender, age, sexual orientation, national origin, disability, or any other legally protected attribute.
Recruting data processing follows GDPR (EU Regulation 2016/679) compliance. Your personal data will be securely managed for purposes related to your job application.
Contact for Data Privacy Requests: dpo@blockchain.com
Data subject rights (access, correction, erasure, portability) may be exercised per GDPR guidelines.
All decisions will be appointment-qualified, merit-based, and exclusively based on job competence.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location