Affluent.co
Personal Branding Manager
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Founder Copywriter & Personal Brand Manager
Function
Copywriting | Content Marketing | Personal Brand
Reports to
Co-founder
Location
Remote
Compensation
£35,000–£40,000
Your Mission
Turn the best thinking inside Affluent into content people actually want to read.
Every day, valuable conversations happen across our business—from client strategy sessions and creative reviews to founder discussions and internal debates.
We call it the Affluent Engine.
It's where ideas are challenged, insights are uncovered and lessons are learned. Your role is to capture those moments and turn them into compelling copy that builds authority, starts conversations and positions Affluent as one of the leading voices in DTC growth, creative strategy and performance marketing.
Sometimes you'll write for the Affluent brand. Sometimes you'll write in the voice of our founders. Either way, your job is to make sure our best ideas don't stay inside the business.
Why This Role Matters
The best agencies don't become recognised simply because they deliver great work.
They become recognised because they consistently share valuable ideas.
Every week, Affluent generates insights through client work, creative testing, performance marketing, workshops and internal discussions. Those conversations are one of our biggest competitive advantages.
This role exists to turn those insights into content that educates, builds trust and starts conversations.
By consistently sharing the expertise inside Affluent, you'll help strengthen our brand, attract ambitious ecommerce businesses and establish both the agency and its founders as recognised voices within the DTC space.
About Affluent
Affluent helps ambitious DTC brands scale through creative strategy, performance marketing and high-performing creative systems.
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No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Our team has managed over £150 million in Meta ad spend, helping some of the fastest-growing ecommerce brands across the UK and internationally.
We're building a company that's known not only for the results we generate, but for the ideas we share.
This role will play a huge part in making that happen.
What You'll Actually Be Doing
Write Great Copy
- Write content that educates, challenges opinions and builds authority for both Affluent and its founders.
- This includes LinkedIn content, newsletters, website copy, case studies, emails, social content and thought leadership.
Turn the Affluent Engine into Content
- The best ideas happen in strategy sessions, client conversations and internal debates.
- You'll capture those insights and turn them into content that people actually want to read—transforming one conversation into multiple content assets across different channels.
Build Our Brand
- Help position Affluent as one of the leading voices in DTC growth and performance marketing through consistent, high-quality content.
- You'll also support our founders' personal brands by writing in their voice and helping share their thinking with the wider industry.
Improve How We Create Content
- As we grow, you'll help build better systems for capturing, creating and distributing content.
- You'll experiment with new workflows, AI and production processes that help us create more great content without compromising quality.
Success Looks Like
Within your first 12 months:
- Affluent has a consistent and recognisable publishing rhythm.
- Valuable insights are regularly captured rather than lost.
- One conversation consistently becomes multiple pieces of content.
- The agency's authority and visibility continue to grow.
- Founder content feels authentic and true to their voice.
- High-quality inbound opportunities are increasing.
- A scalable content engine exists that doesn't rely on chasing ideas.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
We're Probably Looking For You If...
- Writing is your favourite part of marketing.
- You naturally rewrite sentences in your head.
- You know how to make complex ideas feel simple.
- You ask brilliant follow-up questions.
- You spot interesting stories that others overlook.
- You enjoy interviewing people and uncovering how they think.
- You can write convincingly in someone else's voice.
- You're just as comfortable writing for a company as you are for an individual.
- You care more about creating genuinely valuable content than chasing trends.
Bonus Points
- Experience writing for founders or executives.
- Experience building LinkedIn personal brands.
- Background in DTC, ecommerce or performance marketing.
- Experience writing newsletters or producing podcast content.
- Comfortable using AI to improve your writing workflow.
- Agency or media experience.
What You'll Get
- Direct access to founders and senior operators.
- Significant ownership from day one.
- The opportunity to shape the voice of one of the UK's fastest-growing ecommerce agencies.
- Freedom to experiment with new ideas and formats.
- Structured development and mentoring.
- Remote-first working.
- 26 days holiday plus public holidays.
- Your birthday off.
- Company pension.
- Regular team meetups, workshops and off-sites.
- A genuinely ambitious team that values creativity, curiosity and ownership.
If this sounds like your kind of role, we'd love to hear from you. Apply today and share examples of your writing.
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