Unilever
Personal Care Global Social Influencer Strategist
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Role Title: Personal Care Global Social Influencer Strategist
Location: 100VE, Blackfriars, London
About Personal Care
Personal Care is a thriving business powering world-leading deodorant, skin cleansing, and oral care brands, including:
- Dove & Dove Men+Care
- Rexona
- Lux
- Axe
- Lifebuoy
- Pepsodent
- Close-Up
With leading market positions globally, we are committed to driving positive change through policy innovation, social advocacy, and wellness inclusion.
Using our vast reach—products used by 1 billion+ people daily—we redefine social norms and foster sustainability.
The Integrated Brand Experiences Team
Our central team champions Personal Care Marketing Transformation, transforming the traditional model into a "many-to-many" approach. Key functions include:
- Culturally relevant media partnerships
- Social, influencer, and creator strategies
- Content engine optimisation (contextually smart, "always active")
We foster a culture of creativity, collaboration, and high performance, where bold ideas thrive.
The Media & Influencer Team’s Role
As a strategic thought leader and hands-on innovator, you will:
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🔹 Strategy & Leadership
- Develop a unified, scalable influencer and creator strategy for all 8 power brands
- Forecast trends and cultural moments, aligning with corporate and commercial objectives
- Influence global standards—partnering with senior stakeholders to drive excellence
🔹 Learning & Capability
- Pilot and prototype new methods, translating high-impact local examples into global frameworks
- Empower brand and market teams by showing successes, sharing best practices, and refining methodologies
- Upskill teams on influencer/community tools (e.g., Traackr, CreatorIQ) and scaling effective approaches
🔹 Partnerships, Measurement & Governance
- Shield integrity in the agency partnership model, ensuring flexibility and innovation
- Develop comprehensive performance frameworks, tie-in metrics to ROI, and integrate with brand KPIs
- Align social/community strategies with commercial goals, paid media, commerce, and retail
Key Requirements & Explained
- Global influencer expertise: 10+ years of experience leading international strategies in-house, agency, or platform roles
- Strategic thinker: Ability to meld bold innovation with business results; shape forward-thinking points of view
- Cultural chameleon: Forecast trends accurately, pivot to opportunities, and collaborate across teams
- Driven and autonomous: Thrives in dynamic settings; balances accountability and teamwork
- Tech-savvy: Data-driven with hands-on expertise in tools like Traackr, CreatorIQ, Meltwater
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Location & Working Culture
Hybrid flexibility: travels to office 3+ days/week. Role is full-time by default, but flexible work arrangements are open to discussion.
As a world leader in Ethics & Inclusion, we actively support:
- Equitable growth across genders, backgrounds, and abilities
- Family-friendly policies
- Reasonable adaptations at every stage of hiring
Explore our commitment: Unilever’s ED&I Initiatives
About Unilever
One of the world’s largest FMCG enterprises, championing diverse 400+ brands (notably health and beauty) trusted by 2 billion daily consumers.
If you’re pioneering, driven, and thrive in scalable ecosystems—this is your platform. Join us to shape a faster, healthier, and happier world.
Apply: [Unilever Careers Portal]("Insert URL")
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