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Personalisation Manager – VML, WPP
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative, human-first award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognised by the Forrester Wave™ Reports as a Leader among:
- Marketing Creative and Content Service Providers
- Commerce Services
- Global Digital Experience Services
- Global Marketing Services
- Marketing Measurement & Optimisation
Additionally, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network of 26,000+ talented people operates across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. By unifying:
- Cutting-edge media intelligence and data solutions
- World-class creativity
- Next-generation production
- Transformative enterprise solutions
- Expert strategic counselling …in a single company—powered by exceptional talent and WPP Open—a market-leading agentic marketing platform—WPP helps clients navigate change, capture opportunity, and drive transformational growth.
For more information, visit WPP.com.
About the Role
We are seeking an organised and detail-orientated Personalisation Manager to execute and support our clients’ personalisation initiatives. This role focuses on the precise implementation of defined customer experience strategies, ensuring campaigns are configured correctly, deployed effectively, and deliver meaningful insights.
You will operate within—and contribute to—our established personalisation framework, closely collaborating with the Personalisation Lead, to deliver measurable business value through a data-driven approach.
Key Responsibilities
Execution & Operations
- Execute day-to-day operations for the global personalisation roadmap.
- Support the Personalisation Lead in identifying and prioritising high-impact opportunities.
- Manage project timelines, dependencies, and resources to ensure on-schedule delivery.
- Track and assess ROI from personalisation efforts.
- Prepare performance reports and actionable insights for stakeholders.
- Collaborate with client stakeholders for clear, transparent communication on planning, execution, and results.
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Personalisation Implementation
- Apply Personalisation-Led Growth (PLG) principles in daily execution.
- Contribute to refining the PLG framework and best practices.
- Work cross-functionally to design, configure, execute, and analyse personalisation initiatives.
- Support operational infrastructure for continuous personalisation delivery.
- Translate data insights into actionable findings for the Personalisation Lead.
Technical Delivery & Platform Execution
- Execute technical configuration and launch of personalisation programs, leveraging expertise of core technology stack.
- Implement and configure integrated solutions, with deep understanding of:
- Personalisation platforms (e.g., Adobe Target, Optimizely, Braze) for content delivery.
- Analytics (e.g., Google Analytics 4, Adobe Analytics, Amplitude).
- CMSs (e.g., Adobe Experience Manager, Centera).
- CDPs (e.g., Segment, Tealium).
Requirements
We seek a technically proficient, execution-focused, and collaborative individual with strong communication skills.
Technical Skills
- Strong proficiency with:
- Personalisation platforms (Adobe Target, Optimizely, Braze)
- Analytics suites (GA4, Adobe Analytics, Amplitude)
- CMSs (Adobe Experience Manager, Sitecore)
- CDPs (Segment, Tealium)
- Data infrastructure (data pipelines, quality for personalisation)
- Technical understanding of:
- UX/UI workflows for personalisation activation
- Tag management platforms (e.g., Tealium iQ)
- A/B testing methodologies and frameworks
Execution & Project Support
- Meticulous execution focus: Proven ability to configure, launch, and monitor personalisation in a precise, controlled manner.
- Familiarity with Agile, Waterfall, or hybrid methodologies and project management frameworks.
- Comfortable contributing to process optimisation in personalisation delivery systems.
Data & Business Intelligence
- Analytical mindset: Strong interpretation of personalisation performance metrics and business impact.
- Capacity to assess impact and ROI, translating insights into strategy.
- Skills in data storytelling and report creation for stakeholders.
Collaboration & Communication
- Ability to build and maintain trust-based relationships with cross-functional partners, including clients, UX, engineering, marketing, and data teams.
- Clear, concise communication (both written and verbal) about plans, execution, and results.
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Attributes
- Organisation and accountability: Consistently delivers high-quality results under tight deadlines.
- Results-driven: Focused on achieving measurable business impact through personalisation.
What We Offer You
A Meaningful Commercial Role
Beyond excellence with leading brands like Coca-Cola, Unilever, Ford, and Johnson & Johnson, VML provides:
- Permanent contracts with competitive benefits:
- Discretionary bonus scheme
- Training and professional development opportunities
- Comprehensive pension
- Medical insurance
- Life assurance and flexible holiday buy/sell schemes
- Supportive family-friendly policies
- Discounts via major retailers
A Values-Driven Culture
Our foundational values empower impactful work:
- Heart: Emphasising empathy, trust, and connection.
- Brains: Encouraging innovation and collaborative problem-solving.
- Courage: Inspiring experimental risk-taking to advance bold solutions.
Ready.Made.Enterprise Solutions Team
Specifically, the VML Enterprise Solutions team specialises in helping brands achieve leading digital experiences (marketplaces, DTC, B2B, social) spanning customer acquisition, engagement, conversion, and loyalty.
As we expand internationally, we are looking for high-calibre individuals to help shape:
- Top-tier commerce platforms
- Strategic commerce solutions
Just over 4,200 experts across 55 centres in 34 countries contribute to delivering annual client revenue growth of exceeding $29 billion.
Flexible Work Arrangements
VML offers a hybrid model (office 4 days per week) with an emphasis on agility and collaboration. If adjustments or flexibility are required, we encourage dialogue during the interview process.
Equality, Diversity & Inclusion
VML is an equal opportunity employer that values every individual. We foster a culture of inclusion and belonging, committed to providing equal career progression for all.
VML is a WPP agency (NYSE: WPP). To learn more, visit www.vml.com, or connect on Instagram, LinkedIn, and X (Twitter).
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