Publicis Groupe Holdings B.V
Planning Director
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Planning Director – Entertainment
We help brands make BOLD MOVES Nowadays, brands seek rapid, spectacular growth. Expectations for media have shifted from traditional briefings like "deliver 80% awareness" or "impactful Christmas campaign" to demanding transforms like:
"Take me from 4th to 1st in my category" "Help me grow 10% in a market declining 10%" "Make me the most loved brand in my industry"
These ambitious goals demand more than incremental tweaks—Bold Moves—big, deliberate changes in media strategy—must drive impact for brands and value for consumers. Data proves old approaches lock brands into stagnancy: "Bigger brands stay big, smaller brands stay small".
At Zenith, Bold Moves create better growth paths, foster partnerships tied to client success, and achieve higher ROI
Our Commitment
At Zenith UK, we believe in an inclusive, creative culture where all talent can thrive. This diversity of thought enriches our perspectives, fuels innovation, and strengthens our collective impact. We actively engage with Publicis Groupe’s inclusion programmes, encouraging employees in driving meaningful organizational change.
About the Role
This position sits with Europe’s leading entertainment and communications company, developing cutting-edge innovations in TV, broadband, and mobile across multiple markets. Working on this account offers unparalleled opportunities to collaborate with a brand pioneering media impact.
Key Contributions
- Play a pivotal role in shaping the client’s media strategy and campaigns, reaching millions of households.
- Work on high-profile projects across media channels, ensuring dominance in:
- Content
- Sports
- Connectivity
Responsibilities
Core Objectives
- Drive and oversee long-term media strategy for high-value clients across premium TV, streaming, and theatrical releases—working with some of the most vibrant, culturally impactful titles.
- Foster a culture of breakthrough thinking by challenging norms, pushing boundaries, and infusing plans with creativity and uniqueness.
- Collaborate closely with clients to shape their marketing vision, and maintain strategic engagement with media partners to align branding objectives.
- Lead cross-client media budgeting and performance management, ensuring financial accountability.
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Specific Duties
- Lead strategic media planning tailored to business objectives, ensuring alignment across campaigns.
- Collaborate with senior leadership and cross-functional teams to embed media strategies into broader marketing initiatives.
- Lead, mentor, and develop a media planning team towards excellence and growth.
- Build and sustain strong, innovation-driven client and vendor relationships to devise impactful media solutions.
- Drive industry trends by identifying media opportunities and championing best-in-class planning standards.
Qualifications & Experience
Essential Skills
- Extensive Media Strategy Development:
- Expertise in multi-channel strategies (digital, TV, outdoor, print, audio) aligned with business goals.
- Client-Focused Media Planning:
- Ability to translate client briefs into high-performing media plans, maximizing audience reach.
- Data & Analytics:
- Proficiency in tools like TGI, Nielsen, and Google Analytics to refine strategies and track impact.
- Team Leadership:
- Experience mentoring and guiding media planning teams, ensuring excellence.
- Integrated Media Campaign Management:
- Hands-on experience in managing end-to-end campaigns across channels and teams.
- Budget Management:
- Proven track record in handling large budgets, optimizing ROI.
- Collaboration:
- Ability to integrate work with buying, activation, and performance teams seamlessly.
- Campaign Optimization:
- Expertise in key media metrics (CPM, CPA, etc.) and using them to drive data-backed results.
- Industry Awareness:
- Passion for emerging trends (programmatic, data-driven targeting) and their transformative impact.
- Vendor & Partner Relationships:
- Strong negotiating skills to secure optimal terms with high-value partners.
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Agency Values
Zenith UK’s success is built on diversity, inclusion, and a culture of creativity. We are striving to maintain the UK’s best media agency—not just in capability, but in how we create an atmosphere where every employee is empowered to thrive.
Benefits
Zenith UK offers an exceptional package of benefits that bring guidance from day one. Highlights include: 🛡 Pension contributions, Life Assurance, and Private Medical Insurance ⏳ Reflection Days and Shared Parental Leave �купно Inclusive Benefits (via Publicis Career Page) and Employee Action Groups (EAGs) reflecting our commitment to equality and diversity.
We are an equal opportunities employer, welcoming candidates from all backgrounds. Equality is central to our culture. We celebrate diversity in:
✓ Race, Ethnic Background ✓ Nationality, Religion/Belief ✓ Disability & Neurodiversity ✓ Age & Citizenship ✓ Relationship Status & Sexual Orientation ✓ Gender Identity
We’re committed to an accessible, inclusive hiring process. If you have an access requirement (related to disability, neurodiversity, or a health condition), let us know—we’re here to support your needs while upholding our recruitment ethos. Need are transparent, impactful adjustments.
Guiding Values
At Zenith, our people are puissant. We listen with empathy, lift each other, take responsibility, and embrace change. This environment fosters a culture where everyone feels: ☺ Seen 👁 Respected ✨ Truly Included
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