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Planning Director
Planning Director (Entertainment) – Zenith UK
About the Role
The Planning Director in Entertainment at Zenith UK will drive bold, creative media strategies for some of Europe’s most dynamic and culturally impactful entertainment brands. In this leadership role, you will shape high-level media plans across premium TV, streaming, theatrical releases, and emerging platforms—helping brands achieve meaningful growth, elevate their market position, and deliver exceptional value to consumers.
This is a rare opportunity to work with innovative, high-profile entertainment clients, pushing media strategies beyond convention while fostering deep collaboration with creative teams, partners, and stakeholders.
About Zenith & Our Commitment
Zenith helps brands make BOLD MOVES—big, brave changes that deliver outsized impact. Our approach merges strategic insight with bold execution, backed by robust forecasting and a genuine partnership mindset.
At Zenith UK, we believe an inclusive culture drives innovation. We stand by Publicis Groupe’s diversity and inclusion initiatives, and we welcome talent from all backgrounds to help us shape the future of media.
Why This Client is Unique
Our client is one of Europe’s leading entertainment and communications companies, delivering TV, broadband, and mobile services across multiple markets. By supporting their portfolio, you’ll have a direct hand in shaping campaigns that reach millions, innovative content, and groundbreaking sports and connectivity solutions.
Key Responsibilities
Core Tasks
- Oversee the full lifecycle of media strategy development for top-tier entertainment clients, ensuring alignment with business goals, brand positioning, and growth objectives.
- Lead holistic media planning across premium TV, streaming, theatre, and emerging platforms, pushing creative boundaries to deliver standout campaigns.
- Collaborate closely with clients to shape their media vision, prioritise key storytelling opportunities, and drive audience engagement.
- Manage relationships with media partners, retailers, and vendors to secure optimal rates, innovative placements, and performance-enhancing opportunities.
- Optimise media investments using data-driven insights (TGI, Nielsen, commodity charts) to maximise ROI.
- Champion cutting-edge planning standards, integrating programmatic, data-driven, and experiential strategies for dynamic results.
- Represent Zenith in client presentations, presenting insightful briefs, strategic recommendations, and performance-tracking reports.
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Team Leadership & Collaboration
- Mentor and develop planners, ensuring high standards, continuous learning, and seamless campaign execution.
- Work cross-functionally with buyer, digital, activation, and performance teams to create tightly integrated, high-impact media plans.
- Align media strategies with senior leadership to embed initiatives within broader marketing efforts.
What We’re Looking For
Essential Requirements
- 10+ years in media planning, specialising in Entertainment, Premium Content, or Streaming.
- Proven experience managing multi-channel, budget-intensive media campaigns with measurable impact.
- Expertise in forecasting, ROI optimisation, and campaign measurement (CPM, CPA, brand lift studies).
- Deep knowledge of media analytics tools (TGI, Nielsen, Google Analytics, waving dynamics).
- Ability to lead strategic vision—balancing data with creative intuition to deliver standout strategies.
- Strong relationship management skills, with experience negotiating with media vendors and partners.
- Leadership in a team environment, with a track record of mentoring teams and fostering collaboration.
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Nice-to-Haves
- Experience with legal rights, window management, or theatrical/streaming media plans.
- Cross-border negotiated experience with European/Global media practices.
- Evolutionary mindset on programmatic, digital-native, and emerging platforms.
Benefits & Culture
Zenith UK is committed to offering an exclusive benefits package, supporting your professional and personal growth:
- 7.5h Flexible Workdays (guideline)
- Reflection Days (paid breaks)
- Hybrid Culture (1-2 days in-office, tailored to your needs)
- Shared Parental Leave (min 52 weeks)
- Award-winning employee benefits, including pension, private medical, life assurance, and wellness programs.
- Publicis Groupe’s Inclusive Benefits, including access to Employee Action Groups (EAGs) for global communities of interest.
Diversity & Inclusion
We are proud to be equal opportunities employers. At Zenith UK, inclusion and belonging are at the heart of everything we do. If you have any access needs—whether related to disability, neurodivergence, or a health condition—please let us know. We’ll ensure the recruitment process works for you.
Our workplace culture is defined by our values: listening with empathy, uplifting others, taking responsibility, and embracing change. Together, we create a space where everyone feels seen, respected, and appreciated.
Apply today to help brands make their BOLD EVEN BOLDER.
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