Ideagen
PPC Campaign Executive
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PPC Campaign Executive
PPC Campaign Executive
Location: Ruddington, Nottinghamshire
Department: Marketing
Working Pattern: Hybrid (3 days a week in HQ)
Salary: £30k–£38k (dependent on experience)
Benefits: Benefits at Ideagen
Role Purpose
As a PPC Campaign Executive, you’ll drive high-quality leads and pipeline growth through paid search. You’ll plan, build, and optimise PPC campaigns across Google Ads and Microsoft Advertising for global regions (EMEA, North America, and APAC), supporting Ideagen’s SaaS solutions for regulated industries.
This is a hands-on role where data, creativity, and commercial thinking align for measurable impact—ideal for someone ready to take ownership of campaigns.
Responsibilities
- Build, launch, and optimise paid search campaigns across Google Ads and Microsoft Advertising
- Manage budgets, bids, and performance across multiple regions and currencies
- Develop keyword strategies, write compelling ad copy, and test campaign variations for better results
- Optimise performance using smart bidding, audience targeting, A/B testing, and quality score improvements
- Support account-based and targeted campaigns aligned with sales priorities
- Analyse campaign performance and translate data into actionable insights and recommendations
- Collaborate with marketing, web, and regional teams to enhance landing pages and conversion rates
- Provide regular performance updates and contribute to ongoing optimisation plans
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Skills & Experience
Essential
- Proven experience managing PPC campaigns, ideally in a B2B or SaaS environment
- Strong hands-on knowledge of Google Ads and Microsoft Advertising
- Experience running multi-region or international campaigns
- Confident in analysing PPC metrics and conversion rates
- Familiarity with conversion tracking, Google Analytics, and Excel
- Highly organised, detail-oriented, and capable of managing multiple campaigns simultaneously
Desirable
- Certifications in PPC platforms
- Experience with account-based marketing (ABM), marketing automation tools, or Salesforce
- Background in regulated industries or interest in using AI to improve campaign performance
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About Ideagen
Ideagen powers critical systems behind every day—from flight safety to food safety and healthcare. Our team ensures millions remain safe using our software, across global offices in the USA, Australia, Malaysia, India, and more.
We’re pioneer-ready! AI is embedded in how we work smarter. If you’re curious, adaptable, and embrace AI to enhance, you’ll thrive at Ideagen.
Next Steps
If your application aligns with these requirements, our Talent Acquisition Team will contact you for further steps.
For a flexible and inclusive process, please advise of any reasonable adjustments by emailing recruitment@ideagen.com. All enquiries are confidential.
Ideagen values work-life balance and welcomes flexible arrangements. If you’d like to discuss alternatives during application, let us know.
Join us—enhance your career while making the world a safer place. #INDHP
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