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PPC Manager
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An exciting opportunity has arisen to join a growing Digital Marketing department, part of an established digital agency in the heart of Newcastle.
They are looking for an experienced Paid Media Specialist who is ready to hit the ground running and take a hands-on approach to their clients from day one.
The role
There Paid Media department manages advertising campaigns for our clients across the globe in order to successfully market their products and services on Google, Bing and YouTube, as well as other varied channels. Our PPC team is responsible for over £2 million in annual advertising spend.
As a Paid Media Specialist, you will be tasked with creating and optimising the campaigns we manage on behalf of our clients to ensure we achieve the highest possible performance.
You will be responsible for the paid (Google, Microsoft and Meta Ads) elements of a portfolio of clients’ integrated, multi-channel campaigns. You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients.
The agency’s client base spans retail and blue-chip brands, high-street names and sector-leading niche, specialist industries. All campaigns involve significant planning and strategy, and you will collaborate with our in-house web/software development teams, designers, copywriters, SEO professionals and marketers to utilise and support the delivery of paid campaign objectives.
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In this role, you will:
- Take end-to-end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting.
- Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries.
- Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts.
- Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics.
- Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns.
- Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction.
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Essential experience and skills
You will have a proven successful track record of managing and developing:
- Strong experience with multi-channel advertising strategies across Google, Meta, and other platforms.
- Knowledge of feed optimisation for shopping campaigns.
- Proficiency in tracking and reporting using Google Ads.
- Exceptional written and verbal communication skills in English.
- Ability to configure and manage pixel tracking for enhanced tracking and engagement.
- Strong presentation and communication skills, contributing effectively to client calls and meetings.
Desirables
- Experience creating dashboards for performance monitoring and task prioritisation.
- Familiarity with automated scripts to enhance account performance.
- Hands-on experience auditing accounts and identifying opportunities for business development.
- Proficiency with tools like Google Analytics, Google Tag Manager, and third-party platforms such as Microsoft Ads, LinkedIn Ads, Amazon Ads, Pinterest Ads, TikTok Ads, Criteo, or AdRoll.
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