TFAS Wealth Limited
PPC Manager
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PPC Manager
Department: Digital
Location: Leeds
Compensation: £33,000 - £39,000 / year
Description
TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.
The Group is comprised of:
- Inzuzo Ltd – Founded in 2015 and providing market leading, boutique client generation and consultancy services within financial services. Inzuzo connects and matches consumers seeking financial advice with FCA regulated financial advisors based on the consumers objectives, asset value and location.
- TFAS Wealth Ltd – Our FCA regulated and Directly Authorised provider of independent financial advice, digital marketing and internal compliance oversight. TFAS wealth delivers convenience, quality and efficiency using technology to achieve the best possible outcomes for consumers.
- TFAS Compliance Services – Empowers financial services businesses with regulatory support and technology driven compliance solutions by simplifying complex regulatory requirements and offers an extensive range of compliance support services bespoke to financial services firms.
As a PPC Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for campaign management across search & social channels with the objective of maximising growth and profitability while meeting lead targets.
Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month.
37.5 hours per week Monday to Friday
Key Responsibilities
Campaign Testing and Optimisation
- Monitor and remove negative keywords across Search channels for multiple brands
- Create experiments in both search and social channels to drive performance
- Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
- Proactively seek ways to improve campaign profitability through performance insights
- Plan and implementation of A/B testing across various channels
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Account and Campaign Management
- Ensure all invoices are correct and sent to Receipt Bank on a monthly basis
- Update campaign geo-targeting as and when required
- Maintain PPC log with account level changes
- Pausing and reactivation of campaigns/accounts as and when required
- Use of Google and Bing Editor to make major campaign changes
- Creation of digital assets for existing and new campaigns
- Ensure that campaign lead targets are being met
- Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
Reporting
- Update and maintain reports with online and offline data
- Build out new reports to monitor campaign performance
Account Creation
- Create new ad accounts for search & social channels as and when required both as stand-alone accounts as well as part of existing MCC structure
Competitor Monitoring
- Use competitor and market insights to improve channel performance
Campaign Planning & Building
- Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google/Microsoft Keyword Planner and The Search Monitor
Compliance and Regulation
- Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
Relationship Management
- Maintain the relationship with external account managers
Landing Page Management & Design
- Design of new landing pages through Unbounce
- Maintenance of existing landing pages
- Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
Emerging Technologies and Industry Updates
- Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
- Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance
Skills, Knowledge and Expertise
Qualifications
Desirable:
- Relevant marketing diplomas/certifications/qualifications
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Experience
Essential:
- 2 years experience managing Google Ads/Microsoft Ads
- Educated to Degree level in a related field
Desirable:
- Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms
- Experience working for Finance/Pension related or FCA regulated companies
- Experience working in lead generation or performance marketing settings
- Experience running performance experiments with structured testing frameworks
- Experience with landing page management, design and testing
Skills
- Strong attention to detail
- Excellent time management and organisation skills
- Strong analytical and numeracy skills
- Excellent communication, both verbal and written
- Commercially aware and proactive, with a strong drive to identify opportunities and improve performance
Behaviours
Our Company Behaviours are central to our culture and pivotal to our success. We're not just looking for employees; we're looking for individuals who embody our values and want to contribute to our shared mission.
- Open – Relate and communicate with others, adapting your style to everyone.
- Positive – Being optimistic and encouraging a positive mindset.
- Professional – Exhibiting a courteous, conscientious, and business like manner.
- Leadership – Drive the company vision and positively influence those around you.
- Cooperative – Work together and support each other to learn and grow.
- People Focused – Delivering the best service and adding value to our clients
What We Offer You...
- 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
- 4pm Finish on a Friday
- Annual performance related Company bonus and salary review
- 5% Employer pension contribution
- 4 x Death in service
- 24 hour access to our Employee Assistance Programme with Health Assured
- Opportunities for continuous professional development
- Buying and selling annual leave scheme (up to 5 additional days)
- Regular social events throughout the year
- Free mortgage advice
- 1 hour lunch break and 2 x 15 minute breaks
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