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Application Deadline: 2 August 2026
Department & Location
Department: Ecommerce Location: London
Job Title
PPC Manager
Description
We are seeking a highly skilled and experienced PPC Manager to join our Paid Search team at Mountain Warehouse.
As the PPC Manager, you will focus on Paid Search accounts (PMAX, PPC, Display) with a yearly budget of £8M, responsible for developing and executing effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS) across 10 different regions and 3 brands.
This is a key leadership role requiring expertise in PPC campaign management, data analysis, and team management. You will work closely with the Head of Acquisition and Retention, along with other senior stakeholders, to deliver performance and achieve targeted goals across multiple markets.
Key Responsibilities
- Develop and implement comprehensive PPC strategies across multiple channels—including Google Ads (PMax, paid search), Bing Ads, display, and social media advertising platforms—with an £8M annual budget.
- Manage day-to-day performance and optimisation of PPC campaigns, including budget allocation, bid management, and ad creative testing, to meet desired performance metrics.
- Audit PPC accounts to identify gaps and opportunities for continuous improvement.
- Analyse campaign data to uncover trends, insights, and optimisation opportunities.
- Provide strategic guidance and mentorship to a team of PPC specialists, ensuring they have the tools and support needed for success.
- Lead 1-2-1s, identify training needs, conduct annual reviews, and set objectives for PPC Executives.
- Monitor industry trends and best practices to keep the brand ahead in PPC innovation. Collaborate with cross-functional teams, including country trading, design, and analytics, to align with overall marketing objectives.
- Stay updated on PPC landscape changes and emerging technologies to enhance campaign effectiveness.
- Prepare monthly reports (including P&L) and presentations to share campaign performance, insights, and recommendations with stakeholders. Provide actionable insights to drive incremental conversions.
- Maintain relationships with Google and Bing account managers and test new tools and products as they become available.
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Requirements
We would like to meet someone with:
Experience & Expertise
- Minimum 5 years’ experience in a high-spend, senior PPC role, either in-house or agency.
- Proven results in managing large-scale PPC campaigns and driving measurable impact on traffic, conversions, and revenue.
- Passion for digital marketing, e-commerce, and PPC.
- Background in international market management, with a deep understanding of geographic search behaviour and dynamics.
- Strong commercial awareness, with comfort using data to drive return on investment (ROI).
Skills & Attributes
- Strong analytical skills capable of interpreting complex data to uncover actionable insights.
- Proficiency in using MS Excel for data analysis.
- Deep knowledge of PPC platforms and tools (e.g., Google Ads, Bing Ads, Google Analytics, bid management platforms).
- Robust project management and organisational skills, with the ability to handle multiple campaigns and deadlines efficiently.
- Leadership and team management expertise, including motivating and developing a team of PPC specialists.
- Exceptional communication and presentation skills—both oral and written—to clearly convey PPC strategies and performance to stakeholders across all levels.
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Soft Skills & Work Preferences
- Strong strategic thinking, balanced with hands-on tactical execution.
- Confidence in interpreting data to uncover decision-making opportunities.
- Highly results-driven with an attitude to take initiative and execute.
- Proactive mindset, committed to continuous improvement.
- Adaptability and comfort with change in a dynamic work environment.
- Ability to work effectively both in teams and independently against individual goals.
Benefits
- Competitive salary and comprehensive benefits package.
- Hybrid working arrangement—3 days in the London office and 2 days working from home.
- Attractive holiday allowance.
- Staff discount of 50% (25% extended to family and friends).
- Pension scheme for retirement planning.
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