TFAS Enterprises LTD
PPC Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
PPC Manager
PPC Manager – Digital Marketing (FCA Regulated) – Leeds
TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom, helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.
About TFAS Enterprises
The Group is comprised of:
-
Inzuzo Ltd – Founded in 2015 and providing market-leading, boutique client generation and consultancy services within financial services. Inzuzo connects and matches consumers seeking financial advice with FCA regulated financial advisors based on the consumers' objectives, asset value and location.
-
TFAS Wealth Ltd – Our FCA regulated and directly authorised provider of independent financial advice, digital marketing and internal compliance oversight. TFAS Wealth delivers convenience, quality and efficiency, using technology to achieve the best possible outcomes for consumers.
-
TFAS Compliance Services – Empowers financial services businesses with regulatory support and technology-driven compliance solutions by simplifying complex regulatory requirements. Offers an extensive range of compliance support services, bespoke to financial services firms.
Role: PPC Manager
As a PPC Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for:
- Campaign management across search channels.
- Maximising growth and profitability while meeting lead targets.
Work Arrangements:
- Remote or hybrid (work preferred), with two office visits per month at our Headquarters in Leeds.
- 37.5 hours per week, Mon-Fri, standard hours 09:00 - 17:30, with flexibility (e.g., 16:00 Friday finish).
Key Responsibilities
Campaign Testing and Optimisation
- Monitor and remove negative keywords across search channels for multiple brands.
- Create experiments in search channels to drive performance.
- Review FLG CRM data in conjunction with online campaign data for:
- Net ROAS calculation.
- Lead volumes.
- Cost per lead.
- Profitability.
- Implement optimisation decisions to drive performance.
- Proactively seek ways to improve campaign profitability.
- Plan and implement A/B testing across various channels.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Account and Campaign Management
- Ensure all invoices are correct and sent to Finance monthly.
- Update campaign geo-targeting as required.
- Maintain channel change log for account-level changes.
- Pause and reactivate campaigns/accounts as deemed necessary.
- Use Google Editor for major campaign changes.
- Create digital assets for existing and new campaigns.
- Ensure campaign lead targets are met.
- Verify existing pixels and tags are firing correctly and implement new ones as needed.
Reporting
- Update and maintain reports with online and offline data.
- Build new reports to monitor campaign performance.
Account Creation
- Create new ad accounts for search channels, both:
- As stand-alone accounts.
- As part of an existing MCC structure.
Competitor Monitoring
- Use competitor and market insights to improve channel performance.
Campaign Planning & Building
- Plan and build campaigns for existing and new products across:
- New and existing verticals in all lead-gen channels.
- Use tools where relevant:
- Google Keyword Planner.
- The Search Monitor.
Compliance and Regulation
- Ensure all campaigns and accounts comply with:
- External regulations.
- Internal policy.
Relationship Management
- Maintain relationships with external account managers.
Landing Page Management & Design
- Design new landing pages via Unbounce.
- Maintain existing landing pages.
- Update current landing pages and FLG parameters to pass lead data into FLG CRM.
Emerging Technologies and Industry Updates
- Stay updated on developments in Digital Marketing and AI.
- Analyze new opportunities to expand activity.
- Use AI tools/features to improve:
- Day-to-day tasks.
- Campaign performance.
Skills, Knowledge and Expertise
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Qualifications
Desirable:
- Relevant marketing diplomas, certifications, or qualifications.
- Educated to degree level in a related field.
Experience
Essential:
- Minimum 1 year experience in managing Google Ads.
Desirable:
- Experience with social ad platforms:
- Meta (Facebook/Instagram), LinkedIn, TikTok.
- Display platforms.
- Experience working for Finance/Pension-related or FCA regulated companies.
- Experience in lead generation or performance marketing.
- Experience running performance experiments with structured testing frameworks.
- Experience with landing page management, design, and testing.
Skills
- Strong attention to detail.
- Excellent:
- Time management and organisation.
- Analytical and numeracy skills.
- Verbal and written communication.
- Commercially aware and proactive, with a strong drive to:
- Identify opportunities.
- Improve performance.
Job Benefits
- 25 days annual leave + Bank Holidays, increasing by 1 extra day per year after 3 years of service (maximum 5 additional days).
- 4pm Friday finish.
- Annual performance-related company bonus; salary review.
- 5% employer pension contribution.
- 4x death in service.
- 24-hour Employee Assistance Programme with Health Assured.
- Opportunities for continuous professional development.
- Buying and selling annual leave scheme (up to 5 extra days).
- Regular social events.
- Free mortgage advice.
- Hours:
- 1-hour lunch break.
- 2 x 15-minute breaks.
Company Behaviours
Our company values are fundamental to culture and success:
- Open – Relate and communicate, adapting style to everyone.
- Positive – Optimistic; encourages a positive mindset.
- Professional – Courteous, conscientious, businesslike.
- Leadership – Drives vision and positively influences others.
- Cooperative – Works together to learn and grow.
- People Focused – Delivers top service; adds value to clients.
(Originally sourced from TFAS Enterprises 2024.)
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location