Car Planet
PPC & Performance Marketing Manager
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PPC & Performance Marketing Manager
Enfield, North London
£40,000 - £50,000 Basic + Performance Bonus (OTE £80,000)
Reporting to: CCO
We are one of the UK's fastest growing automotive groups, operating Car Planet, Cardaddys and a growing portfolio of automotive technology platforms.
We're looking for a hands-on PPC specialist to take ownership of Google Ads across our brands, managing over £100,000 per month in advertising spend.
This role is focused on real business outcomes, not vanity metrics. We care about vehicle sales, finance applications, vehicle purchases, and revenue generated.
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Responsibilities
- Manage and optimise Google Ads campaigns across Car Planet, Cardaddys, and our future B2B software platforms
- Drive vehicle sales, vehicle buying leads, finance applications, and SaaS enquiries
- Analyse campaign performance and identify growth opportunities
- Work closely with our in-house developers, commercial teams, and senior management
- Support Meta, Snapchat, and other paid media channels where appropriate
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Requirements
- 5+ years hands-on Google Ads experience
- Proven experience managing significant PPC budgets
- Strong analytical and commercial mindset
- UK market experience essential
Highly Desirable
- Automotive industry experience
- Car finance brokerage experience
- Experience managing £100k+ monthly ad budgets
- Meta Ads experience
- B2B lead generation experience
This is a hands-on role for someone who enjoys being in the platforms every day, testing, optimising, and driving measurable growth.
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