Inspired | The Digital Performance Agency
PPC Specialist
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PPC Specialist
Are you ready to advance your career as a PPC Specialist? Join our dynamic and rapidly expanding Digital Marketing team at an established agency based in the heart of Newcastle.
At Inspired Agency, we pride ourselves on delivering tailored, results-driven digital marketing strategies for a diverse portfolio of clients, ranging from high street retail brands to industry-leading specialists. With a strong emphasis on innovation and continuous improvement, our PPC team manages over £6 million in annual advertising spend across platforms including Google, Meta, and YouTube, alongside emerging advertising channels.
You will be responsible for the paid (Google and Meta Ads) elements of a portfolio of clients’ integrated, multi-channel campaigns. You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients.
All campaigns involve significant planning and strategy and you will collaborate with our in-house web/software development teams, designers, copywriters and SEO professionals to utilise and support the delivery of paid campaign objectives.
What You'll Do Take end-to-end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting.
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Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries.
Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts.
Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics.
Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns.
Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction.
Essential Skills Strong experience with multi-channel advertising strategies across Google, Meta, and other platforms. Knowledge of feed optimisation for shopping campaigns. Proficiency in tracking and reporting using Google Analytics. Exceptional written and verbal communication skills in English. Ability to configure and manage pixel tracking for enhanced targeting and analytics.
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Desirable Skills Experience creating dashboards for performance monitoring and task prioritisation. Familiarity with automated scripts to enhance account performance. Hands-on experience auditing accounts and identifying opportunities for business development. Proficiency with tools like Google Looker Studio, Google Tag Manager, and third-party platforms such as Microsoft Ads, LinkedIn Ads, Amazon Ads, Pinterest Ads, TikTok Ads, Criteo, or AdRoll. Strong presentation and communication skills, contributing effectively to client calls and meetings.
Certificates Google Ads – Search. Google Ads – Shopping. Google Ads – Measurement.
Why Join Us: In addition to a competitive salary, we provide an excellent benefits package, including: 22 days holiday + public holidays Birthday day off Private healthcare Pension Flexible hybrid working hours Monthly team lunch Friday drinks – AKA ‘The Beer Fridge’ Team socials and events Bike to work scheme
If you’re ready to contribute to impactful, performance-driven campaigns, we’d love to hear from you!
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