Bethard
PPC Specialist - Cherry Partners
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About Cherry Partners
Cherry Partners is the paid performance engine behind Cherry.com, Bethard and Spelklubben.
We are now looking for an experienced PPC Specialist who can drive and develop our paid search traffic across the Swedish and upcoming Finnish gaming market.
With strong brands, clear growth targets and several active Google Ads accounts, this role will have a strong focus on profitable growth, efficient budget management and data-driven improvements.
As a PPC Specialist, you will become a central part of our marketing team and be responsible for maximising the value from our paid channels, with Google Ads and Microsoft Ads as the highest priority.
The Role
We are looking for a PPC Specialist with deep experience in iGaming, casino and sportsbook, who can combine hands-on campaign management with commercial thinking and clear analysis.
You will be responsible for planning, optimising and following up on PPC activities across several brands, with a focus on Sweden and Finland.
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You will work closely with our Head of PPC and be an important operational resource in the day-to-day work with structure, optimisation, analysis and scaling of our PPC accounts.
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This role is a good fit for someone who is used to working with CPC, CPA, ROAS, FTDs, budget allocation and continuous testing of campaigns, ads, keywords and landing pages.
You will:
- Run and optimise PPC campaigns for several brands and Google Ads accounts within iGaming.
- Work with Google Ads and Microsoft Ads as the primary channels.
- Adapt campaigns, budgets and messaging to each market.
- Identify new opportunities within search, competitors, brand, generic terms and remarketing.
- Follow up on results connected to CPC, CPA, ROAS, FTDs and budget efficiency.
Responsibilities
- Plan, build and optimise campaigns in Google Ads and Microsoft Ads.
- Work closely with the Head of PPC on priorities, budget allocation, test plans and ongoing optimisation.
- Work with Search, Performance Max, App, Display, YouTube/Demand Gen and relevant remarketing setups.
- Manage budgets, bidding strategies, keyword structure, match types and negative keywords.
- Optimise ad copy, sitelinks, assets and landing pages based on performance data.
- Analyse results on a daily, weekly and monthly basis.
- Identify scaling opportunities without losing control over CPA and player value.
- Collaborate with internal teams around tracking, creative assets, landing pages, SEO and campaigns.
- Ensure correct tracking, reporting and attribution in collaboration with relevant stakeholders.
- Monitor competitors, search behaviour and market trends in the Swedish and Finnish markets.
- Ensure advertising follows internal guidelines and regulatory requirements for each market.
- Test new angles, campaign structures, bidding strategies and audiences to improve profitability.
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