Itineris
PPC/Paid Media Account Manager
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About Itineris
At Itineris, we help ambitious organisations turn complexity into performance by using strategy, creativity and data to drive measurable outcomes. As an award-winning digital agency working across the education, charity and professional services sectors, we build campaigns grounded in clarity, impact and collaboration.
Performance marketing is a critical part of our offering, and we're known for delivering smart, efficient campaigns that make a real difference to our clients' growth.
The Role
We're looking for a PPC/Paid Media Account Manager with strong hands-on experience in Google Ads and excellent client relationship skills.
This role is all about combining technical ability with clear communication. You'll be managing tightly run campaigns where every pound has to work hard; planning, optimising, and reporting on activity that drives measurable results. At the same time, you'll act as a trusted point of contact for clients, ensuring they feel supported and informed throughout the campaign lifecycle.
You'll take day-to-day ownership of paid search campaigns across Google Ads, from keyword research and account setup, through to optimisation, reporting and recommendations.
Key Responsibilities
- Manage end-to-end Google Ads campaigns for a portfolio of clients, with a focus on lead generation and acquisition, taking full ownership of strategy, optimisation and performance against agreed KPIs.
- Build strong, collaborative relationships with clients, becoming their trusted advisor on campaign delivery, insights and opportunities.
- Conduct keyword research, audience targeting and ad copy development aligned to client goals.
- Set up and maintain search, display, remarketing and Performance Max campaigns, ensuring accounts are structured for efficiency and clarity.
- Monitor pacing, budgets and bids closely, maximising performance from smaller, tightly controlled budgets.
- Analyse campaign data to identify trends, diagnose performance issues and propose clear optimisation actions.
- Produce clear, insight-led reports that explain results, highlight value and recommend next steps; build and automate reporting dashboards to reduce manual processes and improve visibility of account performance.
- Ensure robust tracking and attribution is in place, feeding first-party, CRM and conversion data back into advertising platforms to enhance bidding and optimisation.
- Collaborate with creative, content and UX colleagues to optimise ad messaging and landing pages for conversion.
- Stay up to date with Google Ads innovations, beta opportunities and best practices.
- Support new business activity by contributing Google Ads expertise and performance insights.
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About You
You'll thrive in this role if you're confident running Google Ads campaigns end to end, and just as comfortable explaining results to a client as you are refining a bid strategy. You're proactive and commercially minded, take accountability for results, and continuously look for ways to improve efficiency and campaign performance.
You'll likely bring:
- 3+ years' hands-on experience managing campaigns in Google Ads, with proven experience managing PPC accounts independently and taking full ownership of strategy, optimisation and performance.
- Proven success in delivering lead generation or B2B campaigns.
- Strong client-facing skills, able to present data clearly and build long-term relationships.
- A track record of making smaller budgets work hard, driving efficiency and meaningful results.
- Good working knowledge of campaign tracking, attribution and troubleshooting (UTMs, pixels, tags), including feeding first-party, CRM and conversion data back into advertising platforms.
- Strong analytical skills with the ability to interpret data, identify opportunities and turn insights into measurable performance improvements.
- Experience building and automating reporting dashboards, reducing manual processes and improving visibility of account performance.
- Strong written and verbal communication skills.
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What We Offer
- A collaborative, insight-led culture with high autonomy and real ownership.
- The chance to work on meaningful campaigns for clients in education, charity and professional services.
- Hybrid working; 3 days per week in our Shoreditch office.
- 25 days' holiday + bank holidays.
- Salary between £45k-£55k
- A fast-paced, supportive team environment that values clarity, creativity and impact.
- Regular team events, socials and knowledge-sharing sessions.
How to Apply
If you're an experienced Google Ads professional who loves building strong client relationships and knows how to get the most out of every campaign, we'd love to hear from you.
Send us your CV and a short note on why this role excites you.
Note for recruiters: we're not considering working with recruiters on this role.
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