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PR & Events Manager
PR & Events Manager – Consumer PR Team (P permanent, 37.5 hrs, Watford)
About the Role
We’re looking for a dynamic, self-motivated PR & Events Manager to join our Consumer PR team. In this pivotal role, you’ll lead our PR strategy across products, critics, and external media while crafting high-impact events that highlight Majestic’s industry-leading expertise, wine range, and unique culture.
As a core voice of Majestic, your mission will be to champion our people, products, strategy, and culture through:
- Press releases
- Influencer partnerships
- Wine reviews
- Awards submissions
- External media campaigns
Reporting directly to the Head of Content, Brand & Consumer PR, this role requires collaboration between Buying, Marketing, Content, Social Media, and wider PR teams, along with external agencies and suppliers.
Key Responsibilities
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Strategy & Leadership
- Develop and manage PR & Events strategies with the Head of Brand and Content, aligning initiatives with business goals while staying ahead of industry trends and creative trends.
- Own the relationship with external PR agencies, providing strategic direction, campaign guidance, and reporting.
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Media & Relationship Management
- Cultivate and manage relationships with key journalists, media outlets, and industry influencers as the primary company contact.
- Persuade independent wine critics and trade press with high credibility and authority.
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Campaign Execution
- Plan and execute PR campaigns aligned with marketing KPIs, including regular reviews to refine tactics.
- Own a vibrant mix of consumer-facing events—tastings, awards submissions, sponsored industry partnerships, and wine sponsorships.
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Events & Industry Engagement
- Plan, coordinate, and execute bi-annual press tastings, wine submissions for awards, and other strategic industry events.
- Negotiate with influencers, managing sample sends (unpaid), contracts, rates, and AV content briefs.
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Metrics & Reporting
- Establish, monitor, and analyze PR KPIs, reporting detailed insights to senior leadership.
Requirements
Experience & Knowledge
✔ WSET Level 3 (or higher – preferred) ✔ Proven ability to design and lead high-impact PR campaigns in retail, luxury, or FMCG industries ✔ Mature understanding of wine, beer, and spirits, with passion for Majestic’s range ✔ Critical knowledge of digital media, social platforms, and traditional press
Soft Skills
✔ Exceptional communicator with public speaking confidence ✔ Strong leadership and team management ✔ Charity for detail, organization, and project management under pressure ✔ Creative problem-solver with strategic thinking ✔ Personable, proactive, and relationship-focused
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What Benefits Does Majestic Offer?
💰 Competitive salary + performance bonus 📅 29 days holiday (20% discount scheme available) 🍷 Up to 20% staff discount on all Majestic products 📝 Paid weeks of study leave (including WSET courses) 🏢 A Fresh Agile Working Policy: 3 days office, 2 days remote 🚗 Free on-site parking & EV charging 🛡 Comprehensive health & wellbeing packages:
- life assurance (2x salary)
- company pension plan
- access to Retail Trust (vouchers, financial discounts, counselling)
About Majestic Wine Group
Since 1980, Majestic has evolved into the UK’s largest wine and spirits specialist by volume and quality. With 200+ retail stores, nationwide supply networks, and wine bars, we champion expert service and diverse offerings—curating ** >2,000 wines & 12,000 spirits**, from £8始 products to £300 bottles.
Our ambition is to expand digitally, expand our estate of wine bars/restaurants—all while upholding our client-first culture. Together, we’re transforming the wine experience.
Join us! #TwAM – Together We Are Majestic.
Application Note: Serious candidates only. Some roles close early if high volume. Interviews only for shortlisted applicants. No agencies, please.
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