Debenhams Group
PR & Influencer Manager
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THE ROLE
At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences.
As the PR & Influencer Manager at Debenhams, you will lead the strategy and delivery of influencer marketing and PR to build brand awareness, cultural relevance, and commercial impact.
Reporting to the Head of Partnerships, you will oversee the development of integrated influencer campaigns that bring the Debenhams brand to life across fashion, beauty, and home. Working closely with internal stakeholders, agencies, and creators, you'll ensure all activity aligns with wider brand objectives while driving measurable engagement and commercial performance.
This role will be based out of our central Manchester office and is a 12-month FTC.
WHAT YOU'LL BE DOING
Influencer Marketing
- Own and develop Debenhams' influencer strategy, ensuring it supports both brand and commercial objectives across all key categories.
- Build and execute integrated influencer campaigns around seasonal moments, product launches, and brand initiatives.
- Identify emerging creators, established talent, and culturally relevant voices that align with the Debenhams brand and customer.
- Develop long-term ambassador programmes and creator partnerships to build advocacy and brand affinity.
- Lead the talent selection process across paid partnerships, ambassador programmes, and earned influencer activity.
- Oversee the PR & Influencer team in campaign execution, briefing, contracting, gifting, content approvals, and reporting.
- Work closely with Social, Brand, Trade, and Creative teams to ensure influencer content is fully integrated into wider campaign activity.
- Manage influencer budgets, negotiate commercial partnerships, and ensure campaigns deliver against agreed KPIs and ROI.
- Monitor industry trends, platform developments, and creator behaviour to keep Debenhams at the forefront of influencer marketing.
- Build strong relationships with talent agencies, management companies, and creators to unlock new partnership opportunities.
- Develop robust measurement frameworks, analysing campaign performance, engagement, reach, conversions, and brand impact to inform future strategy.
- Support the Head of Partnerships in the delivery of strategic sponsorships and brand partnerships, managing contracts, stakeholder relationships, and campaign activation from briefing through to execution and reporting.
- Act as the day-to-day lead for partnership stakeholders, ensuring contractual obligations, campaign deliverables, and commercial objectives are met while maintaining strong external relationships.
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PR & Communications
- Define and oversee the PR strategy, ensuring an always-on approach that supports brand and commercial priorities.
- Provide strategic direction to the PR & Influencer Manager and PR agency on media relations, press office activity, and campaign launches.
- Build and maintain strong relationships with key media contacts to secure high-quality editorial coverage.
- Identify proactive PR opportunities that enhance Debenhams' cultural relevance and support wider brand campaigns.
- Oversee press events, product launches, and media engagement alongside the wider Brand team.
- Monitor PR performance, share of voice, and campaign results, providing regular reporting and strategic recommendations.
Team Leadership
- Lead, coach, and develop the PR & Influencer Team, fostering a collaborative and high-performing team culture.
- Set clear objectives, manage performance, and support ongoing professional development.
- Oversee agency relationships, budgets, and resource planning.
- Encourage innovation, creativity, and a test-and-learn approach while maintaining excellence in execution.
Performance & Budget Management
- Manage the influencer and PR budgets, ensuring investment delivers measurable value and supports wider business objectives.
- Track and report on KPIs across influencer marketing and PR activity.
- Present campaign performance, insights, and recommendations to senior stakeholders.
- Use data, customer insight, and market trends to optimise future campaigns and identify new opportunities.
WHAT WE LOOK FOR
- Previous experience in influencer marketing, PR, or brand partnerships, ideally within fashion, beauty, or retail.
- Proven experience developing and delivering high-performing influencer strategies that drive both brand awareness and commercial performance.
- Strong network of influencer, talent management, and media contacts.
- Experience managing influencer agencies, PR agencies, and external partners.
- Commercially minded with experience managing campaign budgets and measuring ROI.
- Excellent negotiation and relationship management skills.
- Strong understanding of social media platforms, creator economy trends, and influencer measurement tools.
- Experience leading and developing high-performing teams.
- Highly organised with the ability to manage multiple priorities in a fast-paced environment.
- Creative, collaborative, and culturally connected, with a passion for fashion, beauty, and digital culture.
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WORKING WITH US
At Debenhams Group, we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact.
WHY JOIN US
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.
2025 was a year of significant change for the Group. 2026 is about bold moves, real results, and unstoppable momentum. If that excites you, you belong at Debenhams Group.
Our benefits include (subject to level and eligibility):
- Highly competitive bonus scheme, company pension, share schemes, private medical cover, and life assurance
- Access to an on-site gym and free weekly Pilates, yoga, and fitness classes
- Discount across all brands
- Comprehensive wellbeing package
- Dog-friendly offices (in selected locations)
- Ongoing learning and development with strong internal progression
- On-site canteen serving breakfast, lunch, snacks, and hot drinks
- Free season ticket loan
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