Better Placed Ltd - A Sunday Times Top 10 Employer!
PR Manager
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PR Manager
Retail Greater Manchester, Hybrid
The PR Manager is an important member of this progressive Marketing team, responsible for building and nurturing relationships with media and press.
About the Role
This role is responsible for developing and executing the group's PR strategy and to enhance brand visibility, drive high-quality engagement, and continue to support their Influencer strategy.
The role will collaborate closely with the brand's wider Marketing and Creative teams to create and implement strategic campaigns that align with business goals, ensuring brand consistency and effective messaging.
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Key Responsibilities
- Lead and develop the brand's ongoing Digital PR strategy
- Manage the flow of relevant and exciting new content to support your strategy, bringing creative and innovative ideas and concepts
- Write and distribute press releases, company announcements, and other media communications
- Analyze PR and Media campaign performance to ensure conversion, reporting on performance
- Build and maintain strong relationships with journalists, media professionals, and PR agencies to secure ongoing media coverage and opportunities
- Work cross-functionally to ensure consistency and PR strategy is championed throughout all campaigns
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Experience Required
- Proven experience operating at a Senior/Manager level within PR. Ideally, retail experience gained either directly or whilst working at an agency
- Experienced in building and developing PR strategies
- Working with established Media partners and building own relationships
- Experience working collaboratively with Digital, Social Media, Influencer, and Creative teams or agencies
- Excellent creative and copywriting skills and concept creation
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