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Reolink Overview
Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions. Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user-centric solutions that empower people to protect what matters most.
Job Summary
We are seeking a dynamic and strategic PR / Brand Manager to lead public relations and campaign communications across the UK region, with a strong focus on tech, consumer electronics and security media. The ideal candidate will be an experienced communicator and storyteller with a proven background in earned media, technology PR, and campaign execution, capable of translating product innovations and security solutions into compelling narratives for media, partners, and consumers. This is a hands-on role focused on press relations, media campaigns, product storytelling, event activations, and cross-functional collaboration.
Key Responsibilities
Product PR & Media Engagement
- Develop and execute strategic PR plans to increase Reolink’s visibility across technology, smart home, consumer electronics, security, and retail media in the UK.
- Build and maintain strong relationships with journalists, editors, reviewers, influencers, and key contacts within the tech, consumer electronics and security media landscape.
- Lead campaign PR activations, media events, product launches, and review seeding programmes from concept through execution.
- Manage agency and deliver press releases, media pitches, briefing documents, thought leadership content, and other press-ready communications.
- Coordinate product reviews, media testing units, and hands-on experiences with tech reviewers and industry publications.
- Serve as a media liaison and brand representative during interviews, press briefings, trade shows, and partner meetings.
- Monitor media coverage, industry trends, competitor activity, and emerging technology topics to identify proactive PR opportunities and strengthen messaging.
- Identify culturally relevant moments, technology trends, and security-focused conversations to maximise media impact within the UK market.
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Campaign PR & Brand Communications
- Support product launches and key commercial campaigns (e.g. Prime Day, Black Friday, CES-related announcements) through integrated PR strategies and storytelling.
- Develop campaign messaging and earned media angles that align with product innovations, smart home trends, and consumer security interests.
- Coordinate PR support for retail initiatives, trade shows, exhibitions, and partner activations in the UK.
- Collaborate with HQ and local teams to ensure consistent messaging, product positioning, and campaign alignment across markets.
- Work closely with marketing and creative teams to support campaign assets, media kits, and communication strategies.
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Qualifications
- 5+ years of experience in PR, communications, or campaign management, ideally within consumer technology, smart home, electronics, or security industries.
- Strong understanding of the UK tech and consumer electronics media landscape, including relationships with relevant journalists and publications.
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Exceptional writing and communication skills, including experience producing press releases, pitches, briefing materials, and campaign communications.
- Proven ability to manage multiple campaigns and projects in a fast-paced environment.
- Strong relationship-building and stakeholder management skills.
- Experience working with PR agencies, media events, trade shows, and product launch campaigns is highly desirable.
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