H&M Group
PR & Marketing Manager – Europe – 12 Month Contract
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Job Description
As the PR & Marketing Manager for Europe, you are responsible for the brand’s regional PR & Marketing strategy in collaboration with the Head of Marketing & Communications, across PR, brand marketing, OOH, media partnerships, and influencer. Through activations and media, you drive brand awareness, traffic, customer acquisition, and loyalty, in line with the Global and European objectives. You plan and execute European COS initiatives in order to grow the brand community.
Key Responsibilities
- Lead and execute PR and marketing strategies across Europe, ensuring alignment with COS global brand positioning and seasonal campaigns. Supporting store & concession openings, collection awareness & hype, in addition to coordinating European attendance and YoY growth in KPIs on global brand campaigns and global brand events.
- Manage European press relations via strong relationships with key media, stylists, and opinion formers to drive consistent, high-quality coverage in collaboration with our PR Agencies.
- Set and deliver goals/KPIs for press and influencer channels. Working in collaboration with PR agencies to secure strategy, actions, and subsequent delivery + analysis of KPIs on a monthly, quarterly, and annual basis.
- Plan and deliver events, across store openings, press days, gifting suites, and brand activations to elevate awareness and engagement.
- Budget management across multiple channels including invoicing and end-to-end payment process.
- Create a people-first working environment taking actions based on feedback, employee dialogues, and employee survey results.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviors that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership. Our values are part of who we are, what we stand for, and how we act.
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What You Need to Succeed
- Agency management: Proven experience in managing PR agencies is a must, production agencies a bonus.
- Experience in track and analyze campaign and activation performance: Providing clear reporting and actionable insights to optimize future activity.
- Stakeholder management: Proven experience in cross-functional collaboration and senior and peer stakeholder management, ensuring clear communication and efficient execution.
- Leadership: Proven experience in leading a multi-specialism team within the brand and communications environment.
Additional Information
- This is a full-time position on a 12-month contract based at our Regional Office in London.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this, London-based colleagues also receive:
- 25 days holiday
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
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Inclusion & Diversity
At COS, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organization. Our teams should consist of a variety of people who share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible, and how we choose to relate to our colleagues and customers all over the world. Therefore, all diversity dimensions are taken into consideration in our recruitment process.
Brand Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation, and compelling fashion movements.
In this role, you will have some flexibility to work remotely; however, due to the high level of cross-department collaborations, approximately 4 days per week office presence is required to foster strong collaborations and teamwork.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application, so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in the UK before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.
Closing Date
Friday 31st July 2026
We are looking forward to hearing from you!
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