Client Engagement & Presentations

• Participate in discovery calls, chemistry meetings and proposal presentations with prospective clients.
• Act as a trusted deputy on occasion for the CEO on selected new business opportunities, confidently representing Wimbart during introductory meetings, discovery sessions and capability presentations.
• Bring energy, strategic communications expertise and commercial awareness to early-stage conversations, helping prospective clients understand how Wimbart can support their objectives.
• Build rapport quickly with founders, marketing leaders, investors and senior corporate stakeholders.
• Present confidently, professionally and persuasively in both virtual and in-person environments.
• Support commercial discussions and contribute to structuring engagements that meet both client needs and Wimbart's commercial objectives.

Business Development Operations

• Own and maintain Wimbart's CRM, ensuring all opportunities are accurately recorded, updated and tracked.
• Manage the new business pipeline from enquiry through to conversion and internal onboarding.
• Track proposal status, conversion rates, pipeline value and revenue forecasts.
• Produce regular pipeline reports, analysis and recommendations for senior leadership.
• Maintain excellent records and ensure visibility of new business activity across the business.
• Continuously improve business development systems, documentation and internal processes.
• Ensure all commercial documentation is accurate, well organised and easily accessible.

Business Development Marketing

• Support in-house marketing initiatives that generate awareness and nurture new business opportunities by:
  • Managing CRM communications and prospect engagement.
  • Coordinating newsletters and email marketing campaigns when required.
  • Developing social media content that supports Wimbart's business development objectives.
  • Identifying opportunities to showcase client work, thought leadership and company expertise.
  • Supporting campaigns that strengthen Wimbart's visibility and market positioning.
  • Working with the wider team to ensure consistent messaging across all business development channels.

Project Management & Strategic Initiatives

• Lead or support internal growth projects from concept with the CEO through to implementation with the team.
• Coordinate the rollout of new services, programmes and commercial initiatives.
• Develop project plans, manage timelines and coordinate stakeholders.
• Identify opportunities to improve efficiency across the business development function.
• Take ownership of Wimbart's website as a core business development and marketing asset, ensuring content remains current, compelling and aligned with the agency's commercial objectives.
• Coordinate website updates with external developers and internal stakeholders, managing projects from briefing through to implementation and testing.
• Work with relevant stakeholders to ensure Wimbart's website remains an effective business development tool, identifying opportunities to improve content, user experience and the journey for prospective clients.
• Maintain an understanding of website functionality, SEO fundamentals and digital user journeys to ensure the website supports Wimbart's growth ambitions.
• Support the CEO on strategic initiatives that contribute to Wimbart's long-term growth.

What you’ll bring to Wimbart

Essential

• Excellent written communication skills, with the ability to draft compelling press releases, pitch decks, social media copy, thought leadership articles, client updates and other communications materials.
• Confident in integrating AI tools into day-to-day workflows to enhance research, brainstorming, content development, reporting and administrative tasks, improving efficiency and the quality of deliverables while enabling more time for strategic thinking, creativity and exceptional client service. Uses AI responsibly and with sound judgement, ensuring accuracy, protecting client confidentiality and maintaining Wimbart's high standards of work.
• Exceptional copywriting and proofreading skills, with strong attention to spelling, grammar, tone of voice and the ability to create engaging, audience-focused content.
• Strong presentation skills, with the ability to structure information clearly, communicate ideas effectively and create polished, compelling PowerPoint presentations for internal, client and new business audiences.
• Excellent time management and organisational skills, with the ability to manage multiple projects, deadlines and priorities simultaneously without compromising quality.
• Strong interpersonal and communication skills, with the ability to build trusted relationships with clients, media, colleagues and external stakeholders across different levels of seniority.
• Confidence communicating with clients and prospects via email, phone and video calls, with a professional, warm and engaging approach.
• Strong news judgement, with the ability to identify relevant media opportunities, understand what makes a story compelling and develop creative angles that generate coverage.
• Demonstrates curiosity about markets, competitors and industry trends, using insights to strengthen proposals, positioning and business development activity.
• Ability to influence and communicate effectively, adapting messaging for different audiences and stakeholders.
• A creative communicator with a track record of developing engaging narratives and storytelling approaches in a new business environment.
• Social media savvy, with the ability to adapt and repurpose messaging across different platforms and understand how content can support broader communications and business objectives.
• Ability to work flexibly and prioritise effectively in a fast-paced agency environment.

Desirable

• Experience working within a busy PR, communications or marketing team.
• Knowledge of PR tools, media databases and industry platforms.
• Experience or strong interest in Africa’s technology, business and innovation ecosystem.
• Understanding of the startup, venture capital and emerging technology landscape.