Grapple Law
PR & Social Media Executive
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Job Title
Hours: Flexible
Pay: £30,000 - £40,000 depending on experience and location
Location: full remote with London office available
Current team: 2 devs, 1 marketing manager, 1 customer success manager, 1 tech support / ops, 1 lawyer
Join Grapple Law and help change the future of legal AI
We are looking for a creative communicator to get Grapple's story out into the world across PR and social media.
You will find the right journalists, craft concepts that win coverage, and build and run social content that grows our audience.
About Grapple Law
Grapple Law is an AI lawyer for the average person getting beaten by the system, never for businesses. Think legal Chat GPT, but it also sends legal headed emails and negotiates for you.
Our traction since launch in September 2025:
- 5,000 new users monthly
- Monthly revenue around £40,000 and rising
- Around £1.2M in successful settlements negotiated for clients
This is a world first: AI has successfully negotiated out of court settlements against human lawyers (recent news coverage below), and our 600 Google & Trust Pilot reviews are 5* across the board.
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https://www.mirror.co.uk/news/uk-news/woman-becomes-first-person-uk-36396901
The vision is to expand into every area of consumer law in the UK and internationally, helping millions of ordinary people stand up against ‘the system’ - never working for businesses.
We encourage creativity, health and wellness, and flexible working hours.
The team is growing and includes the CEO, 2 developers, tech support, content, customer service, and a marketing manager.
What You'll Be Doing
1. Translating Social Content into Audience Growth
- Create, schedule and manage paid and organic content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc)
- Turn real client wins and legal stories into shareable content
- Identify and liaise with influencers & affiliates across collaborations and sponsored posts
2. Pitching Grapple Far and Wide
- Identify and research journalists, publications and influencers who can amplify our message.
- Pitch Grapple's story in ways that secure coverage and drive awareness
- Build and maintain relationships with media contacts and partners
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3. Crafting Campaigns that Convert
- Spot newsworthy angles in our data, settlements and user stories
- Support events, launches and creative campaigns alongside our marketing manager
4. Measure. Iterate. Improve
- Track coverage, reach, engagement and conversion
- Report on results and refine strategy
What We're Looking For
- 2 to 3 years in social media, PR, communications, or a related field (preferred)
- Knowledge of TikTok, Instagram, Facebook, LinkedIn, and what makes content succeed on each.
- Excellent communication skills and a flair for storytelling
- A proactive, can-do attitude and the confidence to reach out to new contacts
- An understanding of what makes a story newsworthy
- Creativity and attention to detail
Nice to Have
- Experience in legal, tech or mission-driven sectors
- B2C or consumer brand experience
- Hands-on with social scheduling and analytics tools, and comfortable using AI tools day to day
Why This Role Matters
You will help pioneer how legal services reach ordinary people, and put Grapple in front of the millions who need it.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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