Prada Group
PRADA Deputy Store Director, Selfridges
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PRADA Deputy Store Director, Selfridges
Deputy Store Director – Prada (Multiple Locations)
About Prada Group
Founded in 1913 in Italy, the Prada Group embodies a tradition of excellence and innovation, setting the standard as a world-leading luxury brand. Operating across 45+ countries, the Group’s portfolio includes PRADA, Miu Miu, Versace, Church’s, Car Shoe, and Luna Rossa, alongside a diverse workforce of over 100 nationalities.
Job Purpose
You will fulfil a dual role as the Store Director’s trusted deputy and alter ego. Your leadership will be critical in instances requiring full operational oversight. As Deputy Store Director, you will:
- Act as the principle Business Ambassador, championing the Prada philosophy and core values across the local market, team, and clientele.
- Drive financial performance, ensuring the store exceeds targets by assisting in strategy development, KPI analysis, and action-plan execution.
- Cultivate a world-class client experience by exemplifying the Prada Selling Ceremony ethos yourself and setting the standard for the team.
- Inspire and maximise staff performance, nurturing personal and professional growth to align with corporate objectives.
- Oversee operational excellence, enforcing policies, ensuring compliance with corporate guidelines, and fostering consistency in store operations.
Responsibilities
Business Leadership & Strategy
- Collaborate with the Store Director to define and implement commercial strategies that drive sales growth and financial excellence.
- Provide data-driven commercial recommendations to optimise performance across functions.
- Support KPI-driven target-setting, equipping teams with cross-selling/up-selling strategies to elevate revenue.
- Continuously monitor market trends and relay insights to the business for strategic alignment.
Brand Advocacy & Client Excellence
- Represent Prada as a Facade Ambassador, embodying the brand’s ethos in market engagement and sales interactions.
- Ensure an omni-channel approach—fostering team competence in digital tools to strengthen client relationships and operational efficiency.
- Train and mentor staff on product expertise, ensuring a high-touch client experience across all touchpoints.
- Lead a client-centric culture, developing personalized after-sales engagements to drive loyalty and repeat business.
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Operational Governance & Team Dynamics
- Expertly utilise company tools and platforms, including IT solutions, to streamline operations and train new hires.
- Align the team with Store Director priorities, ensuring responsibility delegation and process adherence.
- Maintain front- and back-of-house coordination, promoting synergy and cross-functional collaboration.
- Champion inventory control, compliance reporting, and fiscal stock inventory protocols.
Talent & Development
- Partner with the Store Director in recruitment (profile mapping, interviews) and internal talent identification, championing talent pipelines.
- Support the creation of personal development plans to cultivate high-performing, future-ready teams.
Visual Merchandising & Market Engagement
- Collaborate with the Store Director to ensure eye-catching displays that elevate sales and brand relevance.
- Facilitate feedback to Visual Merchandising & Retail Merchandise teams, proposing visually aligned enhancements.
- Proactively explore local partnerships, events, and activations within the company’s ** comunidad guidelines**.
Compliance & Quality Assurance
Verify full adherence to cash handling, inventory, logistics, and reporting protocols, aligned with Head Office directives. Maintain ** cadena de suministro asset care**, ensuring AOC procedures and unity between teams. Drive holistic team alignment with Prada’s codes of conduct and professional polish requirements.
Knowledge & Experience
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Ideal Candidate Requires: ✔ Storud experience in luxury retail, particularly in full-service boutiques. ✔ Deep knowledge of luxury goods marketing, product differentiation, and the Prada ethos. ✔ Proven expertise in supervising multi-channel retail operations, including OMNI-channel e-commerce integration. ✔ Hands-on HR development practice—training، coaching and hiring talent at senior store levels. ✔ Outstanding management capabilities: leadership., crisis decision-making, accountability, and a results-driven mindset. ✔ Mastery of client-centric CRM frameworks and a comprehensive grasp of the luxury clientele’s buying behaviors. ✔ Turn(/share to) insights regarding Competitor benchmarks, sharing findings to support Head Office strategy. ✔ Strong awareness of local labor laws, industry regulations, and the ability to guide teams in best practice under strict compliance.
Must-Have Skills:
- Mastery of advanced Excel and business intelligence tools.
- Proficiency in PRADA’s proprietary digital platforms and reporting systems.
- Ability to quickly upskill on new product lines and seasonal campaigns.
- Luxury service evangelism—sharing inspiration through storytelling (as demonstrated in Prada Journal, events, and visual expressions).
About Working at Prada
Join a dynamic, creative force shaping global luxury standards. Prada celebrates discipline meets innovation, where every role is elevated by the pursuit of excellence. Our philosophy firmly believes in the power of employee passion, inclusion, and inclusivity, fostering a workplace which cultivates talent without borders.
You are being supported in our commitment to diversity: equal opportunity is ensured based on credentials alone, transcending gender, ethnicity, orientation, or ability. We welcome candidates whose unique perspectives could enrich our collective success.
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