Prada Group
PRADA In-Store Training Manager, Selfridges
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PRADA In-Store Training Manager, Selfridges
Prada In-Store Training Manager – Italy (Based in-Store)
Administrative Information: Company: Prada Group | Division: Retail | Location: In-store (regular on-site presence required) Founded: 1913 (Italy) | Brands: Prada, Miu Miu, Versace, Church’s, Car Shoe, Luna Rossa | Values: Empathy, Warmth, Passion, Proactivity
Job Purpose
As Prada In-Store Training Manager, you will be responsible for driving the store to its full potential, aligning business objectives with qualitative goals. Your role is to embody and communicate the Brand Philosophy and core principles to our customers, transforming store associates into passionate Prada Ambassadors. This position demands strong training expertise, leadership, and hands-on experience within the retail environment—fostering a culture of development, observation, and coaching that aligns with the Prada Client Experience.
Responsibilities
Training & Development Leadership
- Plan, implement, and cascade global/local/store-specific training programs in line with strategic business priorities
- Foster a culture of Shadowing (observation → feedback → coaching) across all store levels
- Collaborate with Store Leadership to develop and drive team performance of Client Advisors
- Provide structured training action plans at both Store and individual Client Advisor levels
Client Experience & Sales Optimisation
- Ensure effective Client Journey implementation, impacting:
- Conversion rates
- Clienteling skills
- Leathergoods Mindset & Zoning strategies
- Identify and address training needs aligned with business KPIs
- Utilise in-store training tools:
- Training sessions
- Individual coaching moments
- Daily Briefings
- Best-practice sharing initiatives
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Collaboration & Coordination
- Partner with merchandising, CRM, events, and other retail functions to organise and manage joint training activities
- Conduct Team Gap Analyses, develop individual coaching plans, and provide rigorous, actionable feedback on:
- Team & associate performance
- Training levels & skills progression
- Ensure Prada Brand, Client Journey, and Product knowledge are uniformly cascaded from leadership to team members
Shop Floor & Digital Engagement
- Lead in-store training initiatives with an active presence on the shop floor
- Monitor quality, impact, and retention of all training content—ensuring knowledge is actionable and lasting
- Drive self-learning culture adoption, with emphasis on Retail Training Digital Tools (e.g., Training App)
Performance Coaching & Onboarding
- Lead a coaching-driven environment, prioritising Client Advisors’ needs in:
- Selling skills
- Client Experience best practices
- Styling & high-end products expertise
- Oversee 1:1 Shadowing Observations, Feedback & Coaching cycles, training Store Leadership ("Coaching the Coach")
- Establish strong feedback loops with Accounting & New Hires, guiding their onboarding and in-store induction with centralized support.
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Knowledge and Skills
Core Competencies
- Proven expertise in training management and technical skills development
- Strong people-management capabilities for guiding teams across seniority levels
- Deep understanding of KPIs, particularly CRM performance and client engagement metrics
- Proficient in individualised coaching methodologies
- Ability to work autonomously and collaboratively—switching between high-social tasks team-work
Communication & Soft Skills
- Exceptional interpersonal skills; credible and relatable communal voice
- Fluency in English (mandatory, strategic cross-border communication likely)
- Adaptability and cultural flexibility in global luxury retail environments
About the Role & Environment
Joining Prada means being part of a dynamic, international, and creative work environment, where innovation meets tradition—our teams are driven by curiosity and a continuous pursuit of excellence. We are committed to supporting the growth of the Prada ecosystem through our talent, fostering respect and opportunity for all.
Inclusivity: Prada Group offers equal opportunities to all who meet defined talents and potential—promoting diversity (gender, ethnicity, disability, sexual orientation, backgrounds) as core value.
KPIs, Clienteling, Zoning, CRM – key themes direct our engagement in excellence.
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