Prada
PRADA In-Store Training Manager, Selfridges
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PRADA In-Store Training Manager, Selfridges
Prada In-Store Training Manager
About the Prada Group Founded in 1913 in Italy, the Prada Group is a world leader in the luxury sector, built upon a tradition of excellence and a vision of innovation. With brands such as PRADA, Miu Miu, Versace, Church’s, Car Shoe, and Luna Rossa, the Group operates in over 45 countries and employs individuals from over 100 nationalities.
JOB PURPOSE
As Prada In-Store Training Manager, your role is to:
- Support the Store Manager in unlocking the full potential of the store, achieving both business targets and qualitative objectives.
- Communicate and promote Prada’s Brand philosophy and Values to clients.
- Guide customers into the world of Prada, embodying the role of Prada’s primary Ambassador in-store.
- Cultivate a client-centric culture grounded in Empathy, Warmth, Passion, and Proactivity, reflecting Prada’s Client Experience vision.
- Report directly to the store and require regular on-site presence.
RESPONSIBILITIES
Training & Development
- Plan and cascade training programs aligned with global, local, and store priorities.
- Foster a culture of Shadowing—observation, feedback, and coaching—across all store levels.
- Support Store Leadership in team development and driving performance of Client Advisors.
- Ensure effective Client Journey implementation, focusing on areas such as:
- Conversion
- Clienteling
- Leathergoods Mindset
- Zoning
- Identify IVQ Business training needs and create tailored training action plans for Store and Client Advisor levels.
- Utilise in-store training tools, including:
- Training sessions
- Coaching sessions
- Daily Briefings
- Best-practice sharing
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Collaboration & Accountability
- Collaborate with retail functions (e.g., Merchandising, CRM, Events) to design and manage training activities.
- Conduct team gap analyses to identify skill or performance issues and develop individual coaching plans.
- Provide ongoing feedback on team member progress, performance, and training levels.
Brand & Client Engagement
- Support Store Leadership to ensure training focuses on Brand Philosophy, Client Journey, and Product knowledge.
- Drive in-store training initiatives with active shop-floor presence.
- Monitor training quality, impact, and content retention.
- Encourage a self-learning culture, with a focus on Retail Training Digital Tools (Training App).
Leadership & Ambassador Role
- Lead a coaching culture prioritising Client Advisors based on individual needs, emphasising:
- Selling skills
- Client Experience
- Clienteling
- Styling
- Brand ambassadorship
- High-end product knowledge
- Work with Store Leadership to ensure seamless one-to-one Shadowing (Observation/Feedback/Coaching) process.
- Provide regular check-ins with trainees to track progress and offer continuous feedback.
- Manage new-hire onboarding, facilitating induction and collaborating with Headquarters (HQ).
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KNOWLEDGE & SKILLS
This role demands:
- Strong training expertise and people management skills, ensuring team development and performance at all levels.
- Keen knowledge of KPIs, particularly those related to:
- CRM performance
- Client engagement
- Ability to work independently as well as collaboratively within a team.
- Excellent communication and interpersonal skills.
- Fluency in English.
PRADA GROUP – A WORKPLACE VALUES
Joining Prada means collaborating in a creative, international environment where teams thrive on curiosity and excellence. Our success stems from our commitment to talent, passion, and professional growth.
We foster an inclusive work environment, ensuring equal opportunities for all candidates, irrespective of:
- Gender
- Ethnicity
- Sexual orientation
- Disability
- Personal characteristics
At Prada, we believe diversity is a strength and are dedicated to building a fair, respectful, and inspiring workplace.
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