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PR/Campaigns Manager - DK Marketing & Communications
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PR/Campaigns Manager - DK Marketing & Communications
PR/Campaigns Manager
Are you a passionate and creative individual who loves bringing books to life for readers?
About the Role
Do you have a knack for generating excitement and sparking conversations around books? If so, we are looking for a talented PR/Campaigns Manager to join our dynamic team at DK.
In this role, you will play a vital role in driving sales and raising brand awareness for both our adults' and kids' books. Working across our DK+ division—home to pop culture and entertainment publishing—you will develop and execute innovative publicity campaigns while collaborating with some of the biggest entertainment brands in the world.
You will generate impactful press coverage across all media channels and events, working on major titles like Blue Planet III, Star Wars: The White Wolf Chronicle, and An Unordinatory History of Ideas. By coordinating with internal teams and external partners, you'll ensure our books reach their rightful audiences.
Key Responsibilities
As our PR/Campaigns Manager, you will be responsible for:
- Owning book and licensor campaigns, ensuring these are both proactive and reactive to boost market success.
- Writing compelling press releases and promotional copy.
- Collaborating with editorial, social media, and in-house design teams to create integrated campaigns.
- Monitoring and analysing campaign performance to measure effectiveness and identify improvements.
- Building and maintaining relationships with journalists, librarians, trade press, retailers, and industry influencers.
- Securing feature and review coverage in key traditional and digital platforms.
- Organising and attending industry events, conferences, author events, and book launches.
- Leading licensing negotiations while ensuring titles reach the right audiences.
- Stretching into marketing responsibilities, including digital marketing, bookshop collaborations, and advertising where relevant.
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Key Requirements
Successful candidates will demonstrate:
- A proven track record of eye-catching PR campaigns, ideally within trade publishing.
- Strong attention to detail and the ability to strategise for commercial success.
- Expertise in PR with well-established media connections.
- Motivation to deepen knowledge of media trends and the wider children's book market.
- Excellent organisational and administrative skills, with the ability to manage a busy workload.
- Strong communication, negotiation, and interpersonal skills, with confidence in pitching ideas internally and externally.
- Analytical skills to assess campaign effectiveness against budget and sales.
- Enthusiasm, adaptability, and a collaborative mindset with proven project management experience.
Bonus: Experience in marketing tactics or cross-channel campaigns.
About DK
We value innovation, creativity, and teamwork, ensuring our messages resonate with diverse audiences. DK is committed to diversity, inclusion, and smart-working, ensuring every idea and voice has space to thrive.
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Closing date for applications: Friday, 17 July 2026.
Benefits
We offer an array of benefits reflecting our commitment to our people:
- 25 days' paid holiday (including bank holidays).
- A generous pension scheme.
- Volunteering and charity matching policies.
- Employee Assistance Programme (EAP).
- 70% discount on DK publications.
- Cycle-to-Work scheme and discounted gym membership.
- Shopping discounts for team members (including on DK content).
- Flex Fridays (1pm finish available).
- Up to 30 days remote working abroad.
- A tree planted for every new employee.
Bonus Initiatives
- Smart-working policy: Hybrid role requiring minimum 3 days in office (Pimlico), with flexible remainder from home.
- Support for emerging professionals: The Book Trade Charity provides financial aid for interviews/internships; find out more here.
- Diversity and inclusion: DK has adopted The Halo Code and is a member of the Disability Confident Scheme. All disabled applicants meeting criteria will receive an interview.
Application Details
Please submit:
- Your most recent CV.
- A cover letter detailing your salary expectations and why you should be considered for this role.
For handling personal data in applications, DK complies with GDPR regulations and uses systems to store applications transparently. Contact for inquiries regarding data processing: [relevant contact].
Recruiting platform: SmartRecruiters powered by Recruiting-Platform.
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