Amazon
Principal, Ads Strategy and Partnerships, EMEA , Amazon Ads Strategy and Partnerships
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Head of Ads Strategy and Partnerships, EMEA (UK/EMEA/ME/AF)
The Ads Strategy and Partnerships team drives high-impact, strategic partnerships that strengthen Amazon Ads’ market leadership across the UK, Europe, Middle East, and Africa. This critical leadership role spans the entire partnership lifecycle—from identifying opportunities to executing scalable engagements across major advertising platforms, agency holding companies, technical integrators, and martech providers.
About the Role
You will own end-to-end partnership strategy, guiding Amazon Ads in its expansion across EMEA by forging exclusive, high-value collaborations. Your dual responsibility will be to align internally with product and sales leaders while serving as the primary strategic interface for external partners—shaping joint go-to-market efforts tailored to local regulatory environments, media ecosystems, and advertiser maturity.
Key Priorities
- Develop joint GTM strategies addressing EMEA’s unique commercial, technical, and regulatory challenges—from GDPR and the Digital Markets Act to evolving national data laws.
- Design innovative commercial models (pricing, bundling, bundling retail media with DSP) that reflect Amazon’s value proposition across regional currencies and market dynamics.
- Accelerate inorganic growth by unlocking new demand and supply—bridging gaps in ad tech, advertising effectiveness, and customer journeys across emerging and established markets.
- Partner with external stakeholders to optimise infrastructure, pricing, and tech integrations, embedding Amazon Ads into broader enterprise digital advertising ecosystems.
- Stay ahead of emerging trends (privacy-first advertising, data clean rooms, identity resolution, AI-driven media buying) to shape industry standards and disrupt legacy models.
Responsibilities
Your work will drive impact across these domains:
1. Partnership Strategy and Sales
- Identify, evaluate, and capture high-value opportunities across platforms, agencies, and martech providers.
- Collaborate with Amazon’s Sales Leadership to define positioning, negotiation leverage, and scaling tactics for Amazon DSP, retail media network, and measurement solutions.
- Lead joint GTM planning to align partners with regional priorities, integrating insights on spend trends, regulatory constraints, and advertiser behaviours.
- Champion seamless cross-border partnerships, ensuring alignment between local subsidiary goals, global strategies, and enterprise-wide adoption.
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2. Creative Partnership Design
- Design commercially disruptive models grounded in Amazon’s first-party data ecosystem (audio, retail, telecommunications, and global buying signals).
- Tailor proposals for EMEA un овиces to address identification gaps by enumerating privacy-compliant solutions for targeting and measurement (e.g., buy-side error reduction, precision inventory optimisation).
- Focus on monetary optimisation by structuring access to Amazon’s retail media network, ad targeting tools, and]+distribution channels to create sticky partnerships.
- Advocate data-driven models (analytics, performance-based incentives, shareholder value visibility in negotiations) to drive engagement across local headquarters.
3. Market Growth and Competitive Advantage
- Drive enterprise-wide adoption of Amazon DSP/RMN via scaled deal execution, general noise, and go-to-market tactics across adoptability tests.
- Enable strategic alliances with partners to build integrated advertising solutions that encode Amazon Ads into broader digital transformation programs—balancing regulatory constraints with historic success of local publishers/resellers.
- Bridge agency/tech vendor gaps by formulating frameworks for sovereign adherence to EMEA rules through localised partnering (technical risk abstraction, price-point conformance).
- Ensure compliance while amplifying the differentiated proposition of Amazon’s business acceleration effects and client ecosystem.
4. Futuristic Business Development
- Lead with foresight, scouting high-potential niches and emerging trends like:
- First-Party Data challenges and privacy-safe solutions
- Identity resolution security procedures (for DMP-free solutions)
- AI/automated bid optimisation pricing experiments
- Evaluation of new models like KPI um tech integrations and their application for demand-side performance.
- Leverage strategic consultancy relationships (estuary, web alliances) to orchestrate global edge programs customized for EMEA regionalisation.
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Requirements
Basic Qualifications
- Bachelor’s degree or equivalent in business, technology, marketing, economics, or a related field.
- Proven track record of influencing decisions among internal and external stakeholders.
- Experience structuring and negotiating complex agreements and leading cross-functional pre-sales teams towards successful deal execution.
- Experience as a Business Development professional, preferably at a senior level, with:
- Experience operating in EMEA (preferred) or globally.
- Sales in complex B2B marketplaces.
- Deal structuring across multi-national borders:
Preferred Qualifications
- Master’s Degree/MBA (preferred but not required).
- Fluency in one or more European languages (beyond English).
About Amazon
Amazon is an equal opportunity employer committed to diversity. We value every team member for their passion, skill, and unique background. Please visit our Diversity and Inclusion page for more information on Amazon’s commitment to equal opportunity.
Our accountability to privacy and security is at our core. For details on data handling during recruitment, see Amazon’s Privacy Notice.
We participate in Disability Accommodation. For questions or accessibility-related accommodations, please review Amazon’s FAQs for Candidates with Disabilities or contact a recruiter. If you’re from outside a supported location, you may directly request accommodations that suit your specific needs.
Amazon UK Services Ltd. is the official presenting legal entity for this position.
--- Job ID: A10459895
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