Amazon Web Services (AWS)
Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector
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Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector
Principal AI Sales Specialist (AWS – UK Public Sector)
Peter leads the adoption of AI across UK Public Sector—spanning Central Government and Transport. You’ll help government departments and transport organisations harness the power of AI to transform how they operate and deliver services for citizens.
This is a rare opportunity to shape the AI go-to-market strategy across some of the UK's most strategically important institutions. You'll own the commercial vision for AWS AI services across these segments, working at the intersection of enterprise sales, emerging technology, and public sector transformation.
Lead Complex, High-Value AI Sales Engagements
- Drive revenue growth by leading multi-stakeholder sales engagements from opportunity identification through to close across:
- Central Government departments
- Executive agencies
- Arms-length bodies
- Transport organisations (rail, airports, and ports)
- Develop and execute the go-to-market (GTM) strategy for AWS AI services, including Amazon Bedrock, Kiro, and Quick Suite.
Key Responsibilities
Strategy & Execution
- Work with senior government and transport leaders to position AWS as the AI platform of choice for transforming public services at scale
- Operate with genuine autonomy to shape strategy, build pipeline, and close deals that matter
- Develop and execute GTM plans for AWS AI services across high-value use cases such as:
- Citizen services
- National security & border management
- Infrastructure planning
- Transport operations
- Fraud detection
- Policy delivery
- Apply value-based selling to articulate AI impact:
- Citizen outcomes
- Operational efficiency
- National resilience
- Value for money
- Compete effectively in contested public sector procurement markets, differentiating AWS AI against alternatives using commercially creative deal structures (e.g., aligning with G-Cloud, GCA frameworks, and departmental spending controls)
- Build a qualified pipeline, forecast accurately, and report metrics including win rates, partner attach, and strategic account progress
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Collaboration & Insights
- Engage key partners (government tech ISVs, transport solution providers, systems integrators, AI specialists) to accelerate adoption
- Feed market insights back to AWS, influencing product roadmap priorities on:
- Data governance
- Security classification
- Interoperability
- Regulatory compliance
- Collaborate with account teams and solutions architects to maximize customer engagement
A Day in the Life
- Morning: Strategy sessions with a major government department on AI-driven policy delivery and citizen services
- Afternoons: Develop proof-of-concept proposals with solutions architects, shape procurement-aligned deal structures
- On-going: Connect with account teams, partners, and AWS product teams, translating insights into actionable strategies
- Customers: Engage Director Generals, Chief Digital Officers (Whitehall), and CIOs of transport organisations
About The Team
You’ll join the AWS UK Public Sector Specialist Sales team—a group of domain experts who combine commercial rigor with mission-oriented mindsets. Autonomy, curiosity, and high impact are valued here. Team members lead their own strategies independently, backed by: ✔ World-class technical support ✔ AWS’s most innovative AI platform
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The UK public sector AI landscape is fast-evolving and high-stakes. If you’re eager to shape AI’s role in national service transformation, this role is for you.
Basic Qualifications
- Experience developing detailed go-to-market plans
- Proven skills in stakeholder management, including influencing global executive leaders
- Track record in enterprise/public sector tech sales, with experience closing complex, high-value deals
- Strong commercial acumen to:
- Structure deals
- Navigate procurement processes
- Build compelling business cases
- Experience in value-based and competitive selling (application-specific expertise preferred)
- High intellectual curiosity with demonstrated ability to quickly learn and apply new tech concepts
- Passionate interest in artificial intelligence
Preferred Qualifications (Plus)
- Prior experience in public sector sales or technology adoption
- Background in AI/ML solutions sales
- Familiarity with AWS AI tools (e.g., Bedrock, SageMaker)
- Experience within a specialist sales function
- Regulatory understanding of public-sector AI ecosystems
Permissions Statement
Amazon is an equal-opportunity employer. We do not discriminate based on protected veteran status, disability, or any other legally protected status.
- For accommodation requests: Protecting your privacy & security at Amazon.
- Localized candidate guidelines: Visit Accommodations Policy for step-by-step guidance.
Company: AWS EMEA SARL (UK Branch) Job ID: A10460706
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