Forge Holiday Group
Principal Analyst
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Principal Analyst | Up to £60,000 | Hybrid (Chester HQ, 2 days/week)
Shape the Future with Forge Holiday Group
At Forge Holiday Group, we're more than just holidays—we create unforgettable experiences. Home to brands including Sykes Holiday Cottages, Forest Holidays and Bachcare, we're a team of 1,700+ people passionate about using data to make smarter decisions and deliver exceptional customer experiences.
We're looking for a Principal Analyst to become the strategic analytics lead for our Consumer Trade function. This is a senior individual contributor role where your insights won't just support decisions—they'll shape them.
What you'll be doing:
- 📊 Own the analytics agenda across Consumer Trade, delivering insights that influence commercial strategy
- 🤝 Partner with senior stakeholders across Revenue Management, Product and Marketing to uncover opportunities across the business
- 📈 Drive a data-first culture by challenging assumptions and ensuring decisions are backed by evidence
- 💡 Translate complex analysis into compelling recommendations for senior leaders
- 🎯 Define key metrics, KPIs and reporting frameworks that keep the business aligned
- 🌱 Mentor and inspire our analyst community, raising the bar for analytical excellence
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What we're looking for:
- ✔ Extensive experience delivering strategic analytics and influencing senior stakeholders
- ✔ Advanced SQL, Python and Power BI or Tableau expertise
- ✔ Exceptional communication skills with the confidence to challenge and influence
- ✔ A commercial mindset with experience working across multiple business functions
- ⭐ Bonus points for experience in e-commerce, travel, advanced statistical modelling, Microsoft Fabric or self-service analytics.
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Why join us?
- 💰 Up to £60,000 salary
- 📍 Hybrid working (minimum 2 days per week from our Chester HQ)
- 💸 Up to 10% annual bonus
- 🎂 Your birthday off
- 🌴 33 days holiday (including bank holidays)
- 🌍 B Corp Certified business
- 🏡 Exclusive holiday discounts
- 💙 Enhanced family leave, wellbeing support and excellent development opportunities
At Forge Holiday Group, we believe great ideas come from diverse perspectives. We're committed to creating an inclusive workplace where everyone can thrive, and we'll happily make adjustments throughout the recruitment process if you need them.
If you're ready to lead with insight, influence business strategy and make a real impact, we'd love to hear from you.
Apply today and help shape the future of data-driven decision making at Forge Holiday Group.
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