VML
Principal Consultant (Commerce & Digital)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Principal Consultant (Commerce & Digital)
Principal Consultant – VML Enterprise Solutions
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce; creating connected brands to drive growth. The agency is globally recognised for its innovative, human-first award-winning work, serving blue-chip client partners including:
- AstraZeneca
- Colgate-Palmolive
- Dell
- Ford
- Microsoft
- Nestlé
- The Coca-Cola Company
- Wendy’s
Consistently rated as a Leader in Forrester Wave™ Reports across: Marketing Creative & Content Services, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently, Marketing Measurement & Optimisation.
Part of this ecosystem is VML Health, one of the world’s largest and most awarded health agencies. VML’s global network involves 26,000+ talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted growth partner for the world’s leading brands, offering media intelligence, cutting-edge creativity, enterprise solutions, and strategic counsel to drive transformational growth.
About the Role
We’re seeking a visionary Principal Consultant to influence, drive transformation at the highest levels of our Consultancy team at VML Enterprise Solutions. This senior leadership position offers the opportunity to act as a trusted advisor to C-suite executives, shaping the future of global consultancy solutions. As a senior figure within our consultancy, you will:
- Mentor VML’s clients and teams toward unparalleled success
- Deliver high-impact business outcomes
- Cultivate a people-first culture of growth and excellence in Consultancy and beyond
Core Elements of the Role
- Orchestrate cross-functional teams to develop strategic, high-quality solutions for complex challenges
- Resolve intricate client issues in the evolving digital landscape through relentless passion
- Proactively identify new opportunities to maximise client value beyond initial engagements
- Solve ambiguous, high-pressure problems with advanced communication and analytical skills
Key Responsibilities
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Client Engagement & Relationship Management
- Engage and lead clients through omni-channel transformation at the C-suite level
- Address key transformational business questions to drive success in experience, technology, and organisational change
- Act as primary point of contact for senior stakeholders in multiple high-value client engagements
- Nurture trusted relationships, understanding clients’ challenges and objectives
- Identify growth opportunities to expand existing client relationships and pursue new business
Team Leadership & Development
- Lead, mentor, and coach junior consultants, fostering a high-performing, collaborative culture
- Inspire team members to develop ownership, skills, and long-term success
- Promote knowledge-sharing and best practices across the team and wider organisation
Strategic Consulting & Solution Delivery
- Leverage expertise in eCommerce and specialist sectors (retail, FMCG/CPG, B2B, automotive) to deliver transformative solutions
- Ask insightful questions, listen actively, and dissect client challenges with clarity
- Bring creative resolution to ambiguous or ‘grey’ challenges, independently solving complex business problems
- Think laterally to assess broader perspectives of client needs
- Conduct comprehensive business analysis, identifying pain points, opportunities, and improvements
- Provide guidance on digital ecosystems (platforms, CMS, PIM, etc.) and agile software methodologies
- Develop and present compelling proposals, roadmaps, and client presentations aligned with value delivery
Continuous Improvement & Innovation
- Proactively improve processes, enhancing team efficiency, quality, and client satisfaction
- Stay updated on emerging industry trends, technologies, and best practices
- Contribute to the development and refinement of methodologies, frameworks, and internal tools
Requirements
Experience & Expertise
- Extensive management or consultancy experience in eCommerce, ideally with:
- Specialist sector knowledge (e.g., retail, FMCG/CPG, B2B, or automotive)
- Comparable to senior positions including:
- Consultancy Director
- Consulting Manager
- Lead Consultant
- Senior Strategy Consultant
- Head of Digital
- Digital Director
- Management Consultant
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Core Skills & Qualities
- Proven leadership skills in cross-functional teams
- Exceptional relationship-building with senior stakeholders
- Deep digital and eCommerce domain knowledge including:
- eCommerce platforms (CMS, PIM, etc.)
- Agile methodologies
- Strong advanced problem-solving, communication, and presentation skills
- Commitment to client success and exceeding expectations
- Willingness to travel (UK/EU venues)
Benefits
What We Offer You
- A transformative career with global brands and access to:
- Training, skills development, and personal growth
- Culturally supportive environment that values individuality:
- Flexible, hybrid working model (4 days in-office)
- Personalised accommodations (discussable during interviews)
- Competitive benefits package, including:
- Discretionary bonus
- Pension scheme
- Medical insurance & life assurance
- Discounts (housing, dining, retail partnerships)
- Other family-friendly policies & employee perks
Our Values: Heart, Brains, and Courage
- Heart: Empathy and trust foster human-centric work
- Brains: Relentless curiosity & collaborative intelligence to solve challenges
- Courage: Encourages bold experimentation and innovative problem-solving
Your Future at VML Enterprise Solutions
As part of VML Enterprise Solutions, you’ll collaborate with:
- 5,000+ experts across 34 countries across every touchpoint in the customer journey (acquisition, engagement, loyalty)
- Global brands like:
- Coca-Cola, Unilever, Ford, Mercedes-Benz, EY, Johnson & Johnson
- 29 billion GB annual revenue generation for clients, leveraging partnerships with Adobe, Salesforce, Acquia, HCL, more
- Inspiring, hybrid-first culture encouraging creativity, collaboration, and connection
We welcome candidates who align with our equal opportunities culture, thriving on diversity and inclusion.
For more informaution, visit: www.vml.com | Follow: LinkedIn, Instagram, X
(Intended to be applied permanently only)
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location