Reed.co.uk
Principal Consultant - Social Care Solutions
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Reed
Reed is the most recognised recruitment brand in the UK, with a rich history and reputation for improving lives through work, for over 60 years. Delivering recruitment solutions with many household brands throughout the UK and globally, we find new jobs and careers for people from many different backgrounds across multiple business sectors. We look for people who enjoy an inclusive and collaborative environment, who strive for performance and celebrate team success, in a rewarding career.
Pay Range £37k - £45k basic salary + uncapped commission
Job Description
Role: Principal Consultant - Social Care Solutions
Location: Liverpool
Working model: Hybrid - 2 days in the office, 3 days working from home
Contract: Full Time, Permanent
As a Principal Consultant, you’ll lead on winning new business across the public sector - focusing on local authorities and social care services. This is a pure business development role where you’ll take ownership of building a pipeline, opening doors, and securing new partnerships. You’ll engage senior stakeholders, understand their workforce challenges, and position solutions that deliver real impact. This is not a traditional recruitment role. While sector knowledge will come, your success will be driven by your ability to identify opportunities, generate conversations, and convert them into long-term business.
What you’ll be doing
- Driving new client acquisition across local authorities and public sector organisations
- Building and managing a targeted pipeline of prospects using CRM and market insight
- Cold calling, outreach, and networking to create opportunities and meetings
- Engaging and influencing senior stakeholders and decision makers
- Leading consultative sales conversations to understand client challenges and position solutions
- Working with internal specialists to develop and deliver tailored proposals
- Converting opportunities into new business wins and long-term partnerships
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What makes this role different
- A true hunter role with full ownership of new business generation
- Access to existing prospect lists, data tools, and CRM (HubSpot) to accelerate your success
- Opportunity to sell solutions, not just services
- A long-term sales environment focused on high-value, strategic wins
What we’re looking for
Must-have experience
- Proven track record of winning new business in a BD or sales role
- Strong experience in cold outreach, pipeline building, and deal conversion
- Confident engaging and selling to senior stakeholders
- Experience working towards targets and revenue goals
Nice to have
- Experience selling into the public sector or regulated industries
- Background in consultative, solutions-based sales
- Exposure to recruitment, consultancy, or managed services
What will make you successful
- Tenacity and resilience in long sales cycles
- Ability to open doors and create opportunities from scratch
- A structured, organised approach to managing pipeline and activity
- Strong communication and influencing skills
Ready to join us and make a difference?
Apply now!
Feel what it’s like to truly belong…
All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role.
Reed is an equal opportunities employer. We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity. We are a Mindful Employer and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria. As a proud signatory of the Armed Forces Covenant, we welcome applications from ex-services personnel, reservists and cadets and offer a guaranteed interview for applicants who meet the minimum criteria.
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We’re never afraid to ask, “What’s next?” Inspiration comes from knowing the work you do really matters and, as trailblazers in our field, the value of what we do every day is obvious. We are a family business with a rich history and a purpose of improving lives through work, for people and organisations worldwide. Our inclusive and collaborative approach, combined with an unwavering belief in our long-standing core values, means that we genuinely trust and work hard for each other. We have built a dynamic culture where individual achievement is celebrated and succeeding as a team is revered. A supportive environment, where careers are developed and futures are forged.
Our story
In the early 1960s, Reed pioneered specialist recruitment in the UK. Seven decades on, we have become the world’s largest family-run recruitment business, with offices spanning across the UK, Europe, USA, the Middle East and East Asia. With access to the UK’s largest candidate database and expertise across 20 specialist sectors, we are committed to ensuring that people are at the heart of everything we do to ensure we fulfil our purpose: improving lives through work.
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