Workday
Principal, EMEA Partner Marketing
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Principal, EMEA Partner Marketing
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it—not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back.
In return, we’ll give you:
- The trust to take risks
- The tools to grow
- The skills to develop
- The support of a company invested in you for the long haul
If you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
Our EMEA Marketing team at Workday leads the go-to-market strategy across the region, driving awareness, demand, and pipeline in close partnership with Sales, Global Partner Organization, and Product. We operate as one team, combining global best practices with deep local market insight to deliver relevant, high-impact programs. Joining us means influencing how some of the most innovative organizations in EMEA run HR, finance, and planning. You’ll work in a culture that values collaboration, integrity, and innovation, with real ownership and visibility.
About the Role
As Principal, EMEA Partner Marketing, you will:
- Define the EMEA strategy and run partner marketing programs that support Workday’s growth and sales goals across the region
- Sit in the EMEA Marketing CoE and maintain a tight connection with GPO sales leadership to ensure alignment with regional priorities
- Directly own and execute programs in the UKI market
- Oversee a small virtual team of contractors in France and Germany who support partner marketing across the rest of EMEA
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Key Responsibilities
Strategy and Planning
- Define and own the EMEA Partner Marketing strategy with EMEA Marketing and GPO sales leaders, aligning to regional priorities and securing executive sponsorship
Partner-Led Demand Generation
- Build and scale partner-led demand programs that help Partner Managers hit sourced pipeline and revenue goals, with clear enablement and performance tracking
Partner Co‑Marketing
- Develop strong marketing relationships with key partners (e.g., GSIs, technology partners) and integrate them into EMEA and local marketing initiatives to build reputation and drive demand
Market to Partners
- Support partner enablement and engagement (e.g., Partner Summits, Partner Days, ongoing communications) in close collaboration with Global Partner Marketing
Program & Budget Management
- Own the EMEA Partner Marketing plan, budget, and MDF alignment and maintain a clear EMEA partner marketing activity calendar
Performance & Insight
- Use global dashboards and reporting to demonstrate impact, optimize programs, and support business reviews with concise, data-driven insights
About You
Basic Qualifications:
- 10+ years of B2B marketing experience in technology-oriented companies (software, SaaS, AI), with significant exposure to Partner, Channel, and/or Field Marketing
- Proven track record building strategic partner relationships and leading partner marketing programs across EMEA
- Experience designing and executing integrated, multi-channel programs that drive measurable pipeline and revenue impact
- Strong analytical skills and confidence using data to guide decisions, optimize investments, and report results
- Demonstrated success working in matrixed organizations, balancing global, regional, and local priorities
- Leadership experience, with a track record of developing and influencing marketing professionals
- Strategic, hands-on operator with strong execution rigor and attention to detail
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Other Qualifications:
- Outstanding written and verbal communication skills; able to influence and build consensus with senior internal and external stakeholders
- Proactive, candid, self-starter who takes ownership and drives outcomes
- High level of agility and ability to prioritize in a fast-moving environment
- Strong executive presence and confidence representing Workday with senior partners and leaders
Our Approach to Flexible Work
At Workday, we offer Flex Work, combining in-person time with remote work to:
- Deepen connections
- Maintain a strong community
- Deliver our best work
With Flex Work, you’ll need to spend at least 50% of your time each quarter either in the office or in the field with customers, prospects, or partners, based on your role. This flexibility means you can create an optimal schedule balancing business needs, team needs, and personal needs while being intentional about compelling in-person participation.
Accessible and Inclusive Process
At Workday, we’re committed to providing an accessible and inclusive hiring experience. If you need assistance or accommodations at any point, please email accommodations@workday.com.
Employee Referral Process
Are you being referred to Workday’s roles? Ask your connection for details on our Employee Referral Process!
Important Notice
We value our candidate’s privacy and data security. Workday will never:
- Ask you to apply through websites that are not Workday Careers
- Request you pay a recruiting fee or fees for consulting/coaching services in connection with a job posting
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