Principal, Marketing – Alliances & Partnerships (R-19167)

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The Principal, Marketing for Alliances & Partnerships leads high‑impact global co‑marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go‑to‑market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs. This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets. Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth. Success in this role requires strong cross‑functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner‑led narratives. \n

Essential Key Responsibilities Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go‑to‑market goals to drive demand, pipeline, and growth Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams. Lead the end‑to‑end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact. Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high‑quality, scalable partner marketing programs globally. Co‑create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success. Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI. Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions. Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.